Welcome

Join the Association of Investment Marketers network and gain access to events and resources designed specifically for marketers within the investment management world.

What we offer

All of The Association of Investment Marketers course content has been produced to help marketers improve industry knowledge, develop their careers and build their network. Topics are wide-ranging and cover core subjects such as; leadership and development, compliance & regulations, industry trends, campaign and content management.

View the range of courses

Brought to you by White Marble Marketing, the Association of Investment Marketer's goal is to provide the resources to boost knowledge and produce effective marketing within the investment management world

The Association of Investment Marketers is a platform designed specifically for marketers working within asset and wealth management.

All of the course content has been produced to help marketers improve industry knowledge, develop their careers and build their network. Topics are wide-ranging and cover core subjects such as; leadership and development, compliance & regulations, industry trends, campaign and content management.

No matter what stage you are in your career, we have a course for you:

 


Insight

Brand

4 days ago

Differentiating from the parent brand

It is a natural desire for investment management brands to differentiate from their parent brand. However, there is a fine balance to strike between independence and maintaining the value of the association with the group brand.

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Digital

2 weeks ago

What Content Marketing Metrics Should You Be Using?

Choosing the right content marketing metrics is of vital importance. The metrics need to be relevant to your goals. Common goals include improving audience engagement, generating leads, increasing brand awareness and increasing sales. This article details how you should use content marketing metrics to support your content goals and produce actionable data.

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Market Insight

3 weeks ago

Gen Xers Care More About Sustainability Than Millennials

Shroders recent study challenges the assumptions that it is the younger generation that show the most concern for investing sustainably. Their study shows that that Generation X (38-50) are more likely to consider sustainability when investing than millennials.

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