Developing stronger investment marketers

The Association of Investment Marketers (AIM) is focused on strengthening marketing within investment management. Through courses, events and a range of insights, we want to help marketers grow in their careers and ultimately have a more influential voice in their organisations.

Find out more

“I joined The Association of Investment Marketers Academy because of the exposure to industry experts, the best element has been networking with peers in similar roles”

“It was packed with high quality , practical, personal and professional development tools and ideas. The best Marketing course I have attended in the last 20 years”

“The network I developed through the course continues to be a resource for insights and best practices as well as friendships!”

“I joined The Association of Investment Marketers Academy because of the exposure to industry experts, the best element has been networking with peers in similar roles”

Marketing Executive, AXA Investment Managers

“It was packed with high quality , practical, personal and professional development tools and ideas. The best Marketing course I have attended in the last 20 years”

Head of Marketing, St James’s Place

“The network I developed through the course continues to be a resource for insights and best practices as well as friendships!”

VP Marketing Operations, T Rowe Price

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Academy

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Leadership

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Network

Access a wealth of resources

Marketing courses

Marketing courses

From induction to leadership courses

Events

Events

Expert Speaker and AIM social events

Industry Insight

Industry insight

Marketing views from industry experts

Network

Network

Grow your peer network and receive regular updates

Sign up to the network

Sign up for a free membership that gives you access to a growing network, as well as news about a range of events and resources.

Explore our courses

We offer a range of courses that enable marketers to strengthen their voice and influence within their firms. From industry induction to leadership – whatever stage of your career – we have a variety of programmes that will challenge you to think differently. 

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View our events

Through regular events, we encourage marketers to grow their peer network. It offers the opportunity to meet like-minded people at similar career stages, and share experiences and common challenges. 

AIM insights

Gain insight on sector developments and a range of topical challenges for marketers, through content developed for the industry. We provide a wealth of resources and views from marketing and investment experts to aid your development.

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Our latest insights

Driving marketing performance with search

17 September, 2020

With a Google search being the first touchpoint of any consumers digital buying process, it’s imperative that businesses need to focus on their search visibility. Without it they won’t be found and they won’t compete.

Talking in a language the C-Suite understands

11 August, 2020

When it comes to communicating with those at the top of the food chain, it goes a long way to understand the important nuances that would help you be perceived more positively.

The recipe for a perfect brief: a short guide

14 July, 2020

An efficient briefing process between internal marketing teams and external agencies is crucial for achieving impactful creative output.
Click here for a short guide to the necessary elements for a successful brief.

Client-centric language: ensure you put your client first

7 July, 2020

Relevant content is increasingly important for a successful marketing strategy, but many investment managers are still mainly writing for themselves, rather than their clients.

Get in touch

Whether you want to know more about courses, events or membership, or you just want to find out more about us, please get in touch. We would be happy to discuss options, share further information or set up a meeting to explore how we can support you and your team.

Get in touch