Developing stronger investment marketers

The Association of Investment Marketers (AIM) is focused on strengthening marketing within investment management. Through courses, events and a range of insights, we want to help marketers grow in their careers and ultimately have a more influential voice in their organisations.

Find out more

“I joined The Association of Investment Marketers Academy because of the exposure to industry experts, the best element has been networking with peers in similar roles”

“It was packed with high quality , practical, personal and professional development tools and ideas. The best Marketing course I have attended in the last 20 years”

“The network I developed through the course continues to be a resource for insights and best practices as well as friendships!”

“I joined The Association of Investment Marketers Academy because of the exposure to industry experts, the best element has been networking with peers in similar roles”

Marketing Executive, AXA Investment Managers

“It was packed with high quality , practical, personal and professional development tools and ideas. The best Marketing course I have attended in the last 20 years”

Head of Marketing, St James’s Place

“The network I developed through the course continues to be a resource for insights and best practices as well as friendships!”

VP Marketing Operations, T Rowe Price

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Academy

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Leadership

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Network

About us

The Association of Investment Marketers (AIM) is focused on strengthening marketing within investment management. Through courses, events and a range of insights, we want to help marketers grow in their careers and have a more influential voice in their organisations. 

Our story

AIM was founded in 2014 as the Fund Marketing Network and renamed in 2019 to evolve with our growing offering. It was born out of working with leading investment management businesses, helping them improve their marketing. They expressed a clear challenge in upskilling their teams, in the absence of professional development content relevant to the industry.

Using our collective experience and extensive industry network, the AIM team is focused on helping marketers in the asset and wealth management industry. We provide the necessary insights, skills and tools to develop careers and create more impactful investment marketing.

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Network of investment marketers
%
of AIM alumni are promoted within 2 years
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attendees from leading investment firms

Meet the team

Quentin Crowe

Quentin Crowe – Chief Learning Officer

Quentin is an award-winning marketer with more than 25 years' experience. Developing the AIM suite of courses and events, he brings his skills and experience of being a coach, facilitator, mentor, trainer and consultant to develop the unique format and content that AIM has become known for.

Jen Taylor

Jen Taylor – Community Manager

Jen looks after the growing AIM community and network, managing the coordination, communications and content across the suite of courses. She also coordinates events, including the Expert Speaker Series, and provides networking opportunities across the community.

Andy Skeen

Andy Skeen

A financial services veteran in roles related to training, writing, marketing and sales. By taking a focused, research-based approach, Andy shares how he concentrates on helping organisations to use language effectively and win more business.

Charlie Walters

Charlie Walters

Charlie is hugely experienced in financial learning and development, including running Schroders' Learning & Development department. He works closely with Quentin across the Academy, Future Leaders and Leadership courses, facilitating, developing and evolving the course content.

Learning

AIM provides you with educational skills and networking at every stage of your career.  Designed specifically for investment marketers, it is about providing learning opportunities and a supportive community to help you with your specific challenges.  We cover a wide range of topics, including leadership and development, compliance and regulations, industry trends, as well as campaign and content management. 

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Network

Join AIM's network for access to events and resources designed specifically for investment marketers. It is focused on helping you improve industry knowledge, develop your careers and build your network. Get started with a free AIM membership to receive updates on events, industry insights and networking opportunities. 

Get in touch

Whether you want to know more about courses, events or membership, or you just want to find out more about us, please get in touch. We would be happy to discuss options, share further information or set up a meeting to explore how we can support you and your team.

Get in touch