Brought to you by White Marble Marketing, the Association of Investment Marketer's goal is to provide the resources to boost knowledge and produce effective marketing within the investment management world
The Association of Investment Marketers is a platform designed specifically for marketers working within asset and wealth management.
All of the course content has been produced to help marketers improve industry knowledge, develop their careers and build their network. Topics are wide-ranging and cover core subjects such as; leadership and development, compliance & regulations, industry trends, campaign and content management.
No matter what stage you are in your career, we have a course for you:
8 hours ago
Personalisation On B2B Level Is More Important Than Ever.
B2B buyers are expecting a much more personalised experience than ever before. In a world where you can always find something cheaper elsewhere it is more important than ever to deliver a streamlined and enjoyable personal service.Read More
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few firms achieve this successfully. If we know our businesses inside out, why do so many of us struggle to convey a clear organising thought?Read More
1 week ago
Marketing Automation and Storytelling
In this blog Spitfire Inbound and Gina Balarin discuss why marketing automation paired with stories are the ideal combination. Gina emphasises that businesses should be utilising their customers stories and testimonials and building them into their marketing across the board.Read More