Brought to you by White Marble Marketing, the Association of Investment Marketer's goal is to provide the resources to boost knowledge and produce effective marketing within the investment management world
The Association of Investment Marketers is a platform designed specifically for marketers working within asset and wealth management.
All of the course content has been produced to help marketers improve industry knowledge, develop their careers and build their network. Topics are wide-ranging and cover core subjects such as; leadership and development, compliance & regulations, industry trends, campaign and content management.
No matter what stage you are in your career, we have a course for you:
Why learning to drive a bus could transform your marketing career
Digital marketing has changed the role the investment industry marketer for good. We now have extensive data to underpin our decision making. But there is a trap B2B Marketers too often fall into – relying on data at the expense of empathy.Read More
Hot topics of the month
Welcome to our new content feature: ‘hot topics of the month’, identifying a range of key blog posts that provide valuable market insights. This week features four articles and one white paper that cover a variety of topics from AI (artificial intelligence) to Brexit.Read More
Social or not
The debate over whether or not to use social media in marketing has been raised in many an investment management firm, especially over the last ten years. As an increasing number of investors spend more time online, it is certainly very tempting for investment marketers to use social channels to promote their brand.Read More