Association of Investment Marketers

Join the Association of Investment Marketers' network for access to events and resources designed specifically for marketers within the investment management world.

What we offer

The Association of Investment Marketers (AIM) course content is aimed at helping marketers improve industry knowledge, develop their careers and build their network. We cover a wide range of topics, including leadership and development, compliance & regulations, industry trends, as well as campaign and content management.

Access a wealth of resources

Brought to you by White Marble Marketing, the Association of Investment Marketers' goal is to provide the resources to boost knowledge and produce effective marketing within investment management.

Marketing Courses

From induction to leadership

Events

Expert Speaker and focused industry events

Industry Insight

Marketing thinking from marketing experts

Network & Bespoke Training

Our premium network and bespoke solutions

Ready to find out more?

Contact us to find out more about the courses, events and bespoke solutions available.

View our Courses

For new marketers in the industry

For experienced marketers growing their skills

For marketers moving into leadership roles

For marketing leaders growing into C-suite roles

  • 05 March
    Bev Shah, Founder and CEO of City Hive will be hosting this breakfast session.
  • 26 March

    Leadership

    Session information
    Sessions
    Session 1
    Thu 26 Mar 09:30 - Fri 27 Mar 17:00
    London
    Session 2
    Thu 07 May 09:30 - Fri 08 May 17:00
    London
    Session 3
    Thu 25 Jun 09:30 - Fri 26 Jun 17:00
    London
    The Leadership programme is a six day course spread over five months. It is CIM accredited and designed to build confidence, skills and profile in senior marketers. Typically for marketers with 8-10 years’ experience it will provide technical and soft skills and strategic perspectives for those looking to progress in their leadership role.
  • 02 April
    For our next AIM social we are going to Bounce!
  • 20 April
    Day 1
    The Induction is a two-day course designed as an introduction to marketing in the fund management industry. As well as training and development for those new to fund marketing, the course also provides the chance to share experiences with peers within our industry.
  • 20 April
    Day 1 and Day 2 (Bundle)
    The Induction is a two-day course designed as an introduction to marketing in the fund management industry. As well as training and development for those new to fund marketing, the course also provides the chance to share experiences with peers within our industry.
  • 22 April

    Future Leaders

    Session information
    Sessions
    Session 1
    Wed 22 Apr 09:00 - Wed 22 Apr 17:00
    London
    Session 2
    Wed 20 May 09:00 - Wed 20 May 17:00
    London
    Session 3
    Wed 24 Jun 09:00 - Wed 24 Jun 17:00
    London
    Session 4
    Wed 22 Jul 09:00 - Wed 22 Jul 17:00
    London
    The Future Leaders course develops your commercial acumen, strategic thinking and planning skills as well as the soft skills to present, influence and negotiate with senior stakeholders. You will also build your network and keep abreast of the latest industry and digital marketing trends.

Industry Insight

IPad with Analytics on screen

Google Analytics 101

17 February, 2020

Google Analytics was first introduced back in 2005, when Google acquired a company called Urchin Software and launched their first web-based analytics programme for free. This guide will provide readers with easy step by step instructions to help users set up their analytics account and get familiar with Google Analytics.

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Man staring at a whiteboard that shows the concept of delegation

The art of delegation

5 February, 2020

Often, senior managers are reluctant to delegate authority, believing that ‘if you want something done right, you should get on and do it yourself’. There are many reasons why this attitude is unconstructive and inefficient. Delegation is a necessity for any business, reaping countless benefits for the organisation and leadership.

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Businessman presenting new project to partners in the office

Hot topics of the month: Leadership

27 January, 2020

We have handpicked five articles and videos that bring you up to date marketing and industry insight. These aim to provide top tips and tricks on how to become a better leader within your organisation.

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City of London

The dangers of short-termism

22 January, 2020

In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in all directions. They are required to be acting fast for the here and now, and simultaneously, to be focused on the future. But how do you balance this?

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Businessmen sitting round a table discussing important matters

Content marketing part 2: Tips and Trends

15 January, 2020
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After reviewing the optimal ways to research topics and develop a content strategy, it’s time to look at some of the interesting trends for content marketing at the start of 2020.

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Group of professionals brainstorming and coming up with ideas

Content Marketing – What, Why and How?

9 January, 2020
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Social media sites such as Twitter, Instagram and LinkedIn provide a unique opportunity for businesses to share content with their network and beyond, and engage potential consumers. Essentially, this is content marketing – “the process that involves the creation and sharing of online material that does not explicitly promote a brand”.

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Podcasts

AIM High: Innovation in financial services

AIM High: Innovation in financial services

By Sam Bonnar | 24 February, 2020

This episode we discuss digital innovation in financial services and Twink is joined by Olivia Vinden, Head of Fintech and Innovation at Alpha FMC and Andrew Scott, Managing Director of White Marble Marketing.

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ESG terms, trends and appetite

AIM High: ESG terms, trends and appetite

By Sam Bonnar | 10 February, 2020

ESG, sustainability and impact are prominent themes in today’s landscape. To help us make sense of it all, we’re joined by Lloyd McAllister, a Responsible Investment Analyst at Newton Investment Management, and Holly Mackay, founder of Boring Money.

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AIM High Wellness at work

AIM High: Wellness in the workplace

By Sam Bonnar | 10 February, 2020

We discuss the impact of wellness on efficiency in the workplace with guest Janice Benning, a resilience coach and a training director of NeuroVitality.

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AIM High: Diversity as a driver of change

By Sam Bonnar | 31 January, 2020

Addressing diversity and inclusion within the financial services industry with guests Bev Shah, CEO and Founder of City Hive and Dan Gilmore, Director of Last Word Media.

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AIM High: Developing skilled and capable leaders

By Sam Bonnar | 30 January, 2020

How to build strength and depth of talent in investment marketing teams, with guests Charlotte Lamb and Quentin Crowe.

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AIM High: The changing UK advisory market

By Sam Bonnar | 29 January, 2020

Unpacking the changes in the UK advisory market with Heather Hopkins, Founder of NextWealth and Fergus McCarthy, UK Distribution Director at Standard Life Aberdeen.

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AIM-Podcast-Prioritising-Local-Needs-in-Europe

AIM High: Prioritising local needs in Europe with central resources

By Sam Bonnar | 28 January, 2020

Guests Diana Mackay, Managing Director for Global Distribution Solutions at Broadridge, and Peter Beckett, Global Head of Distribution Marketing at Schroders, discuss the opportunities and challenges of marketing across Europe.

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