Developing stronger investment marketers

The Association of Investment Marketers (AIM) is focused on strengthening marketing within investment management. Through courses, events and a range of insights, we want to help marketers grow in their careers and ultimately have a more influential voice in their organisations.

Find out more

“I joined The Association of Investment Marketers Academy because of the exposure to industry experts, the best element has been networking with peers in similar roles”

“It was packed with high quality , practical, personal and professional development tools and ideas. The best Marketing course I have attended in the last 20 years”

“The network I developed through the course continues to be a resource for insights and best practices as well as friendships!”

“I joined The Association of Investment Marketers Academy because of the exposure to industry experts, the best element has been networking with peers in similar roles”

Marketing Executive, AXA Investment Managers

“It was packed with high quality , practical, personal and professional development tools and ideas. The best Marketing course I have attended in the last 20 years”

Head of Marketing, St James’s Place

“The network I developed through the course continues to be a resource for insights and best practices as well as friendships!”

VP Marketing Operations, T Rowe Price

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Academy

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Leadership

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Network

Access a wealth of resources

Marketing courses

Marketing courses

From induction to leadership courses

Events

Events

Expert Speaker and AIM social events

Industry Insight

Industry insight

Marketing views from industry experts

Network

Network

Grow your peer network and receive regular updates

Sign up to the network

Sign up for a free membership that gives you access to a growing network, as well as news about a range of events and resources.

Explore our courses

We offer a range of courses that enable marketers to strengthen their voice and influence within their firms. From industry induction to leadership – whatever stage of your career – we have a variety of programmes that will challenge you to think differently. 

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View our events

Through regular events, we encourage marketers to grow their peer network. It offers the opportunity to meet like-minded people at similar career stages, and share experiences and common challenges. 

AIM insights

Gain insight on sector developments and a range of topical challenges for marketers, through content developed for the industry. We provide a wealth of resources and views from marketing and investment experts to aid your development.

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Upcoming Events

After work
Free

We have postponed this due to Covid-19, and will let you know as soon as new details have been confirmed. We hope to see you there!

Breakfast event
16/07/2020
Free

Dylan Emery, co-founder and director of research for Last Word, will talk about what is happening and what will happen next in the world of funds and fund buyers.

Our latest insights

What do advisers want to see in fund group marketing?

15 May, 2020

As we continue striving to be of better service to financial advisers, how can we ensure that our efforts are really helping them – and not cluttering their inbox? Steph Bone, Head of Marketing at Square Mile, highlights five top tips on how you can enhance your marketing communications to this key market.

Lessons from History

6 April, 2020

If the future is so uncertain, surely it is illogical to believe there are any lessons we can learn from history? I would suggest we can – A brilliant thought piece written by Quentin Crowe that explores how employers and employees should react when faced with this current crisis

Google Analytics 101

17 February, 2020

Google Analytics was first introduced back in 2005, when Google acquired a company called Urchin Software and launched their first web-based analytics programme for free. This guide will provide readers with easy step by step instructions to help users set up their analytics account and get familiar with Google Analytics.

Wellness top tips: How to prioritise your workload

18 December, 2019

Everyone has experienced that overwhelming feeling of a never-ending to-do list where everything is listed as a priority. As we get stressed, our ability to rationalise can be reduced – impacting our ability to be efficient. However, there is a toolbox of skills you can use to help manage this.

Get in touch

Whether you want to know more about courses, events or membership, or you just want to find out more about us, please get in touch. We would be happy to discuss options, share further information or set up a meeting to explore how we can support you and your team.

Get in touch