From induction to leadership
What we offer
The Association of Investment Marketers (AIM) course content is aimed at helping marketers improve industry knowledge, develop their careers and build their network. We cover a wide range of topics, including leadership and development, compliance & regulations, industry trends, as well as campaign and content management.
Access a wealth of resources
Brought to you by White Marble Marketing, the Association of Investment Marketers' goal is to provide the resources to boost knowledge and produce effective marketing within investment management.
Expert Speaker and focused industry events
Marketing thinking from marketing experts
Network & Bespoke Training
Our premium network and bespoke solutions
Ready to find out more?
Contact us to find out more about the courses, events and bespoke solutions available.
View our Courses
For new marketers in the industry
For experienced marketers growing their skills
For marketers moving into leadership roles
For marketing leaders growing into C-suite roles
05 MarchBev Shah, Founder and CEO of City Hive will be hosting this breakfast session.26 March
Session 1Thu 26 Mar 09:30 - Fri 27 Mar 17:00London
Session 2Thu 07 May 09:30 - Fri 08 May 17:00London
Session 3Thu 25 Jun 09:30 - Fri 26 Jun 17:00LondonThe Leadership programme is a six day course spread over five months. It is CIM accredited and designed to build confidence, skills and profile in senior marketers. Typically for marketers with 8-10 years’ experience it will provide technical and soft skills and strategic perspectives for those looking to progress in their leadership role.02 April20 AprilDay 1The Induction is a two-day course designed as an introduction to marketing in the fund management industry. As well as training and development for those new to fund marketing, the course also provides the chance to share experiences with peers within our industry.20 AprilDay 1 and Day 2 (Bundle)The Induction is a two-day course designed as an introduction to marketing in the fund management industry. As well as training and development for those new to fund marketing, the course also provides the chance to share experiences with peers within our industry.22 April
Session 1Wed 22 Apr 09:00 - Wed 22 Apr 17:00London
Session 2Wed 20 May 09:00 - Wed 20 May 17:00London
Session 3Wed 24 Jun 09:00 - Wed 24 Jun 17:00London
Session 4Wed 22 Jul 09:00 - Wed 22 Jul 17:00LondonThe Future Leaders course develops your commercial acumen, strategic thinking and planning skills as well as the soft skills to present, influence and negotiate with senior stakeholders. You will also build your network and keep abreast of the latest industry and digital marketing trends.
Google Analytics was first introduced back in 2005, when Google acquired a company called Urchin Software and launched their first web-based analytics programme for free. This guide will provide readers with easy step by step instructions to help users set up their analytics account and get familiar with Google Analytics.Read More
Often, senior managers are reluctant to delegate authority, believing that ‘if you want something done right, you should get on and do it yourself’. There are many reasons why this attitude is unconstructive and inefficient. Delegation is a necessity for any business, reaping countless benefits for the organisation and leadership.Read More
Social media sites such as Twitter, Instagram and LinkedIn provide a unique opportunity for businesses to share content with their network and beyond, and engage potential consumers. Essentially, this is content marketing – “the process that involves the creation and sharing of online material that does not explicitly promote a brand”.Read More
ESG, sustainability and impact are prominent themes in today’s landscape. To help us make sense of it all, we’re joined by Lloyd McAllister, a Responsible Investment Analyst at Newton Investment Management, and Holly Mackay, founder of Boring Money.Listen Now
Guests Diana Mackay, Managing Director for Global Distribution Solutions at Broadridge, and Peter Beckett, Global Head of Distribution Marketing at Schroders, discuss the opportunities and challenges of marketing across Europe.Listen Now