Even the most technically competent marketers are all too often perceived as lacking commercial acumen. Talking about abstract concepts such as brand awareness (rather than hard finance and ROI) doesn’t exactly help matters.
Is it any wonder then that marketers lack confidence?
So how can we overcome ‘Imposter Syndrome’?

Read More

This series of articles from Deloitte takes a broader look at technology than our typical focus on wealth & asset management. And they’re not short reads unless you opt for the Executive Summary.

Read More