Even the most technically competent marketers are all too often perceived as lacking commercial acumen. Talking about abstract concepts such as brand awareness (rather than hard finance and ROI) doesn’t exactly help matters.
Is it any wonder then that marketers lack confidence?
So how can we overcome ‘Imposter Syndrome’?
This series of articles from Deloitte takes a broader look at technology than our typical focus on wealth & asset management. And they’re not short reads unless you opt for the Executive Summary.Read More
This paper is the first in a series of white papers on digitalisation and fintech matters which has been published by the Association of the Luxembourg Fund Industry (ALFI) in collaboration with KPMG.Read More
Net Promoter Scores (NPS) have been popular in many industries as a measure of client satisfaction. A simple question; “On a scale of 1 to 10, how likely are you to recommend this company’s product or service to friends, family, or colleagues?”Read More