Posts by Ben Yelland
Client-centric language: ensure you put your client first
Relevant content is increasingly important for a successful marketing strategy, but many investment managers are still mainly writing for themselves, rather than their clients.
Read MoreSocial media issues in the investment management industry
Social media within investment management: does it pay?
For most businesses, social media remains an area of uncertainty and one which has been underinvested in. A small group of fund managers are applying best practice, but it’s unclear whether more social media leads to higher assets under management (AUM), or if higher AUM simply means more money is available to spend on social media?
Read MoreWhat do advisers want to see in fund group marketing?
As we continue striving to be of better service to financial advisers, how can we ensure that our efforts are really helping them – and not cluttering their inbox? Steph Bone, Head of Marketing at Square Mile, highlights five top tips on how you can enhance your marketing communications to this key market.
Read MoreLessons from History
If the future is so uncertain, surely it is illogical to believe there are any lessons we can learn from history? I would suggest we can – A brilliant thought piece written by Quentin Crowe that explores how employers and employees should react when faced with this current crisis
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