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Social media within investment management: does it pay?

For most businesses, social media remains an area of uncertainty and one which has been underinvested in. A small group of fund managers are applying best practice, but it’s unclear whether more social media leads to higher assets under management (AUM), or if higher AUM simply means more money is available to spend on social media?

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As we continue striving to be of better service to financial advisers, how can we ensure that our efforts are really helping them – and not cluttering their inbox? Steph Bone, Head of Marketing at Square Mile, highlights five top tips on how you can enhance your marketing communications to this key market.

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