Posts by Jen Taylor
The recipe for a perfect brief: a short guide
An efficient briefing process between internal marketing teams and external agencies is crucial for achieving impactful creative output.
Click here for a short guide to the necessary elements for a successful brief.
Managing and persuading stakeholders: key principles
Managing stakeholders effectively can be highly beneficial for career growth or getting a difficult project over the line, but this is often easier said than done.
Read MoreWhat goes into a successful search engine ad campaign?
Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years. With so many investment management firms investing in this medium, it is worth looking at what goes into a successful pay-per-click (PPC) strategy.
Read MoreWhat Content Marketing Metrics Should You Be Using?
Choosing the right content marketing metrics is of vital importance. The metrics need to be relevant to your goals. Common goals include improving audience engagement, generating leads, increasing brand awareness and increasing sales. This article details how you should use content marketing metrics to support your content goals and produce actionable data.
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