LinkedIn_social_media

LinkedIn was first introduced 14 years ago as a platform for job-searching capabilities. Since then it has rapidly grown into a significant social network for professionals which provides a valuable opportunity for brands to connect with consumers.

Read More
Blog post image

It is a natural desire for investment management brands to differentiate from their parent brand. However, there is a fine balance to strike between independence and maintaining the value of the association with the group brand.

Read More