Insights
Content marketing part 2: Tips and Trends
After reviewing the optimal ways to research topics and develop a content strategy, it’s time to look at some of the interesting trends for content marketing at the start of 2020.
Read MoreContent Marketing – What, Why and How?
Social media sites such as Twitter, Instagram and LinkedIn provide a unique opportunity for businesses to share content with their network and beyond, and engage potential consumers. Essentially, this is content marketing – “the process that involves the creation and sharing of online material that does not explicitly promote a brand”.
Read MoreContent, Market Insight, Strategic Planning
1 month ago
Is seasonal marketing relevant for the investment industry?
We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail businesses use the end of the year as a prime sales opportunity, should client-facing firms such as investment managers also bring a more festive slant to their marketing?
Read More1 month ago
‘Go to guide’ for LinkedIn users
Our LinkedIn ‘go to guide’ infographic provides individuals with recommendations regarding image dimensions, headline character count and much more
Read More2 months ago
Premium Network – relaunching February 2020
For specific information regarding the relaunch of the Premium Network please fill out the below contact form.
This information will be used for Premium Network communicati
Read More3 months ago
Europe – out of complexity comes opportunity
The Brexit referendum on the 23rd of June 2016 saw 51.89% of Brits vote to leave the European Union. Although this seems like a distant memory, the ongoing uncertainty of Brexit is still fresh in everybody’s mind today.
Read MoreThe art of using LinkedIn to boost sales
LinkedIn was first introduced 14 years ago as a platform for job-searching capabilities. Since then it has rapidly grown into a significant social network for professionals which provides a valuable opportunity for brands to connect with consumers.
Read MoreMaking video content more effective
Nearly all integrated communications and marketing plans feature some form of video content. However, even with this form of media used so widely nowadays in financial services, very few manage to get the content for this just right.
Read MoreLess is more – the ‘key message’ conundrum
When planning the content for your videos, what do you focus on; the film’s overall objective, or its key messages?
Read MoreMost Popular
1 month ago