Insights
Less is more – the ‘key message’ conundrum
When planning the content for your videos, what do you focus on; the film’s overall objective, or its key messages?
Read MoreSEO Content Writing Cheat Sheet
In this guide, you’ll learn how to write content around a specific keyword phrase.
Read More9 months ago
Writing to and for clients
Focusing on what the client wants is the theory that all marketers would have learnt at some point: what’s in it for the client?
Read More10 months ago
How to Guide: Adviser Presentations
It is crucial to grab the audience and tell them right upfront why they should listen to you and what they’re going to get out of it. Don’t begin with an agenda. An agenda will put the audience to sleep right off the bat.
Read More10 months ago
Use of language in investment writing
Improving client engagement through good investment writing. The two criteria: Accessibility and Client-centric can be achieved through three simple rules.
Read MoreCould Facebook be the new LinkedIn for Asset Managers?
LinkedIn has always been thought of as the business platform and Facebook the fun one. However, with the links becoming increasingly blurred between professional and personal lives and the workforce being increasingly made up of millennials, is the asset management industry missing a trick?
Read More1 year ago
Don’t just stand for something, stand against your competitors
Understanding investor objectives is undoubtedly crucial for asset managers, but as Mark Ritson points out, using competitors as a positioning tool can be extremely powerful. Direct comparison makes for a more tangible message and helps articulate what your brand stands for.
Read More1 year ago
Is your content marketing primed for success…really?
Content marketing must be part of an integrated marketing plan if you are to generate the best engagement from it. This article discusses where content marketing fits within a campaign and highlights how to successfully create content.
Read More1 year ago
Why thought leadership remains a missed opportunity
In an age of digital addiction and short attention spans, it’s tempting to assume that there’s no time for longer, skilfully written and articulated thought pieces. That they could be consigned to history, dismissed as quaint quirks of an analogue world.
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