Content
Client-centric language: ensure you put your client first
Relevant content is increasingly important for a successful marketing strategy, but many investment managers are still mainly writing for themselves, rather than their clients.
Read MoreWhat do advisers want to see in fund group marketing?
As we continue striving to be of better service to financial advisers, how can we ensure that our efforts are really helping them – and not cluttering their inbox? Steph Bone, Head of Marketing at Square Mile, highlights five top tips on how you can enhance your marketing communications to this key market.
Read MoreContent marketing part 2: Tips and Trends
After reviewing the optimal ways to research topics and develop a content strategy, it’s time to look at some of the interesting trends for content marketing at the start of 2020.
Read MoreContent Marketing – What, Why and How?
Social media sites such as Twitter, Instagram and LinkedIn provide a unique opportunity for businesses to share content with their network and beyond, and engage potential consumers. Essentially, this is content marketing – “the process that involves the creation and sharing of online material that does not explicitly promote a brand”.
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