Insights
Premium Network – relaunching February 2020
For specific information regarding the relaunch of the Premium Network please fill out the below contact form. This information will be used for Premium Network communications only, unless you also select the Free Network option, where you will receive our monthly Association of Investment Marketers newsletter in addition.
Read More1 month ago
Europe – out of complexity comes opportunity
The Brexit referendum on the 23rd of June 2016 saw 51.89% of Brits vote to leave the European Union. Although this seems like a distant memory, the ongoing uncertainty of Brexit is still fresh in everybody’s mind today.
Read MoreThe art of using LinkedIn to boost sales
LinkedIn was first introduced 14 years ago as a platform for job-searching capabilities. Since then it has rapidly grown into a significant social network for professionals which provides a valuable opportunity for brands to connect with consumers.
Read MoreMaking video content more effective
Nearly all integrated communications and marketing plans feature some form of video content. However, even with this form of media used so widely nowadays in financial services, very few manage to get the content for this just right.
Read MoreLess is more – the ‘key message’ conundrum
When planning the content for your videos, what do you focus on; the film’s overall objective, or its key messages?
Read MoreSEO Content Writing Cheat Sheet
In this guide, you’ll learn how to write content around a specific keyword phrase.
Read More11 months ago
Writing to and for clients
Focusing on what the client wants is the theory that all marketers would have learnt at some point: what’s in it for the client?
Read More11 months ago
How to Guide: Adviser Presentations
It is crucial to grab the audience and tell them right upfront why they should listen to you and what they’re going to get out of it. Don’t begin with an agenda. An agenda will put the audience to sleep right off the bat.
Read More12 months ago
Use of language in investment writing
Improving client engagement through good investment writing. The two criteria: Accessibility and Client-centric can be achieved through three simple rules.
Read MoreCould Facebook be the new LinkedIn for Asset Managers?
LinkedIn has always been thought of as the business platform and Facebook the fun one. However, with the links becoming increasingly blurred between professional and personal lives and the workforce being increasingly made up of millennials, is the asset management industry missing a trick?
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