With a Google search being the first touchpoint of any consumers digital buying process, it’s imperative that businesses need to focus on their search visibility. Without it they won’t be found and they won’t compete.Read More
Social media within investment management: does it pay?
For most businesses, social media remains an area of uncertainty and one which has been underinvested in. A small group of fund managers are applying best practice, but it’s unclear whether more social media leads to higher assets under management (AUM), or if higher AUM simply means more money is available to spend on social media?Read More
As we continue striving to be of better service to financial advisers, how can we ensure that our efforts are really helping them – and not cluttering their inbox? Steph Bone, Head of Marketing at Square Mile, highlights five top tips on how you can enhance your marketing communications to this key market.Read More
Google Analytics was first introduced back in 2005, when Google acquired a company called Urchin Software and launched their first web-based analytics programme for free. This guide will provide readers with easy step by step instructions to help users set up their analytics account and get familiar with Google Analytics.Read More