Content Marketing – What, Why and How?
Social media sites such as Twitter, Instagram and LinkedIn provide a unique opportunity for businesses to share content with their network and beyond, and engage potential consumers. Essentially, this is content marketing – “the process that involves the creation and sharing of online material that does not explicitly promote a brand”.Read More
2 months ago
The changing role of advertising
The rapid pace of change may be staggering, but it is unsurprising. The digital age has created more advertising channels for marketers to exploit. It has enabled the industry to find new ways to reach the end consumer.Read More
What goes into a successful search engine ad campaign?
Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years. With so many investment management firms investing in this medium, it is worth looking at what goes into a successful pay-per-click (PPC) strategy.Read More
Hot topics of the month
Welcome to our new content feature: ‘hot topics of the month’, identifying a range of key blog posts that provide valuable market insights. This week features four articles and one white paper that cover a variety of topics from AI (artificial intelligence) to Brexit.Read More
Social or not
The debate over whether or not to use social media in marketing has been raised in many an investment management firm, especially over the last ten years. As an increasing number of investors spend more time online, it is certainly very tempting for investment marketers to use social channels to promote their brand.Read More
The art of using LinkedIn to boost sales
LinkedIn was first introduced 14 years ago as a platform for job-searching capabilities. Since then it has rapidly grown into a significant social network for professionals which provides a valuable opportunity for brands to connect with consumers.Read More
GDPR – is there too much emphasis on company and not enough on customer?
The introduction of GDPR came into force on the 25th of May 2018 and completely changed the way companies use the personal information of individuals. Although some brands saw this as the opportunity for a fresh start, for others it was the end of a journey rather than the beginning.Read More
4 months ago
What Content Marketing Metrics Should You Be Using?
Choosing the right content marketing metrics is of vital importance. The metrics need to be relevant to your goals. Common goals include improving audience engagement, generating leads, increasing brand awareness and increasing sales. This article details how you should use content marketing metrics to support your content goals and produce actionable data.Read More
4 months ago
Personalisation On B2B Level Is More Important Than Ever.
B2B buyers are expecting a much more personalised experience than ever before. In a world where you can always find something cheaper elsewhere it is more important than ever to deliver a streamlined and enjoyable personal service.Read More
5 months ago
Marketing Automation and Storytelling
In this blog Spitfire Inbound and Gina Balarin discuss why marketing automation paired with stories are the ideal combination. Gina emphasises that businesses should be utilising their customers stories and testimonials and building them into their marketing across the board.Read More