Evolution_of_advertising_all_connected

The rapid pace of change may be staggering, but it is unsurprising. The digital age has created more advertising channels for marketers to exploit. It has enabled the industry to find new ways to reach the end consumer.

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Sky_scraper_london_five_hot_topis_of_the_month

Welcome to our new content feature: ‘hot topics of the month’, identifying a range of key blog posts that provide valuable market insights. This week features four articles and one white paper that cover a variety of topics from AI (artificial intelligence) to Brexit.

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Social_interconnected

The debate over whether or not to use social media in marketing has been raised in many an investment management firm, especially over the last ten years. As an increasing number of investors spend more time online, it is certainly very tempting for investment marketers to use social channels to promote their brand.

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