Why learning to drive a bus could transform your marketing career.
Digital marketing has changed the role of the investment industry marketer for good. We now have extensive data to underpin our decision making. But there is a trap B2B Marketers too often fall into – relying on data at the expense of empathy.Read More
1 year ago
Integrating your campaigns: you talking to me?
Back in the day, before the advent of google and the explosion of digital content, marketers had very few channels to work with. Direct mail was a core tool and the complex matrices used to test, test and test against core messages against segmenteRead More
2 years ago
I knew it wasn’t dead…
It never ceases to bewilder me when, during a campaign tactics discussion, someone immediately puts the kybosh on direct mail. “It’s too expensive”, “we live in a digital age”, “people throw post away” and my personal favourite “direct mail is dead”. Understandably, these 10 facts explaining why direct mail is far from dead in 2018 was a sight for sore eyes.Read More