If the future is so uncertain, surely it is illogical to believe there are any lessons we can learn from history? I would suggest we can – A brilliant thought piece written by Quentin Crowe that explores how employers and employees should react when faced with this current crisisRead More
Even the most technically competent marketers are all too often perceived as lacking commercial acumen. Talking about abstract concepts such as brand awareness (rather than hard finance and ROI) doesn’t exactly help matters.
Is it any wonder then that marketers lack confidence?
So how can we overcome ‘Imposter Syndrome’?
Often, senior managers are reluctant to delegate authority, believing that ‘if you want something done right, you should get on and do it yourself’. There are many reasons why this attitude is unconstructive and inefficient. Delegation is a necessity for any business, reaping countless benefits for the organisation and leadership.Read More