If the future is so uncertain, surely it is illogical to believe there are any lessons we can learn from history? I would suggest we can – A brilliant thought piece written by Quentin Crowe that explores how employers and employees should react when faced with this current crisis

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Even the most technically competent marketers are all too often perceived as lacking commercial acumen. Talking about abstract concepts such as brand awareness (rather than hard finance and ROI) doesn’t exactly help matters.
Is it any wonder then that marketers lack confidence?
So how can we overcome ‘Imposter Syndrome’?

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