Insights

Content, Market Insight

1 week ago

Content marketing part 2: Tips and Trends

After reviewing the optimal ways to research topics and develop a content strategy, it’s time to look at some of the interesting trends for content marketing at the start of 2020.

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Market Insight

1 month ago

Marketing to advisers: recent trends

Marketing to financial advisers is no easy task and in the current competitive environment, financial services product and service providers are under heightened pressure to demonstrate their value. Yet despite these challenges, there are many ways financial services product and service providers can differentiate their business and earn advisers’ trust.

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Is seasonal marketing relevant for the investment industry?

We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail businesses use the end of the year as a prime sales opportunity, should client-facing firms such as investment managers also bring a more festive slant to their marketing?

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What goes into a successful search engine ad campaign?

Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years. With so many investment management firms investing in this medium, it is worth looking at what goes into a successful pay-per-click (PPC) strategy.

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Hot topics of the month

Welcome to our new content feature: ‘hot topics of the month’, identifying a range of key blog posts that provide valuable market insights. This week features four articles and one white paper that cover a variety of topics from AI (artificial intelligence) to Brexit.

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Digital, Market Insight

2 months ago

Social or not

The debate over whether or not to use social media in marketing has been raised in many an investment management firm, especially over the last ten years. As an increasing number of investors spend more time online, it is certainly very tempting for investment marketers to use social channels to promote their brand.

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Content, Market Insight

3 months ago

Europe – out of complexity comes opportunity

The Brexit referendum on the 23rd of June 2016 saw 51.89% of Brits vote to leave the European Union. Although this seems like a distant memory, the ongoing uncertainty of Brexit is still fresh in everybody’s mind today.

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Market Insight, PR & Comms

3 months ago

The battle for clients’ trust in a challenging environment

The investment industry has seen its fair share of negative media attention over the past few months, notably since the suspension of the Woodford funds. Subsequently, there has been more focus on undesirable practices in the sector and the impact on investors. What, if anything, are the implications for marketers?

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Digital, Market Insight

3 months ago

GDPR – is there too much emphasis on company and not enough on customer?

The introduction of GDPR came into force on the 25th of May 2018 and completely changed the way companies use the personal information of individuals. Although some brands saw this as the opportunity for a fresh start, for others it was the end of a journey rather than the beginning.

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