The dangers of short-termism
In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in all directions. They are required to be acting fast for the here and now, and simultaneously, to be focused on the future. But how do you balance this?Read More
Content marketing part 2: Tips and Trends
After reviewing the optimal ways to research topics and develop a content strategy, it’s time to look at some of the interesting trends for content marketing at the start of 2020.Read More
1 month ago
Marketing to advisers: recent trends
Marketing to financial advisers is no easy task and in the current competitive environment, financial services product and service providers are under heightened pressure to demonstrate their value. Yet despite these challenges, there are many ways financial services product and service providers can differentiate their business and earn advisers’ trust.Read More
Is seasonal marketing relevant for the investment industry?
We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail businesses use the end of the year as a prime sales opportunity, should client-facing firms such as investment managers also bring a more festive slant to their marketing?Read More
What goes into a successful search engine ad campaign?
Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years. With so many investment management firms investing in this medium, it is worth looking at what goes into a successful pay-per-click (PPC) strategy.Read More
Hot topics of the month
Welcome to our new content feature: ‘hot topics of the month’, identifying a range of key blog posts that provide valuable market insights. This week features four articles and one white paper that cover a variety of topics from AI (artificial intelligence) to Brexit.Read More
Social or not
The debate over whether or not to use social media in marketing has been raised in many an investment management firm, especially over the last ten years. As an increasing number of investors spend more time online, it is certainly very tempting for investment marketers to use social channels to promote their brand.Read More
Europe – out of complexity comes opportunity
The Brexit referendum on the 23rd of June 2016 saw 51.89% of Brits vote to leave the European Union. Although this seems like a distant memory, the ongoing uncertainty of Brexit is still fresh in everybody’s mind today.Read More
The battle for clients’ trust in a challenging environment
The investment industry has seen its fair share of negative media attention over the past few months, notably since the suspension of the Woodford funds. Subsequently, there has been more focus on undesirable practices in the sector and the impact on investors. What, if anything, are the implications for marketers?Read More
GDPR – is there too much emphasis on company and not enough on customer?
The introduction of GDPR came into force on the 25th of May 2018 and completely changed the way companies use the personal information of individuals. Although some brands saw this as the opportunity for a fresh start, for others it was the end of a journey rather than the beginning.Read More