What goes into a successful search engine ad campaign?
Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years. With so many investment management firms investing in this medium, it is worth looking at what goes into a successful pay-per-click (PPC) strategy.Read More
Hot topics of the month
Welcome to our new content feature: ‘hot topics of the month’, identifying a range of key blog posts that provide valuable market insights. This week features four articles and one white paper that cover a variety of topics from AI (artificial intelligence) to Brexit.Read More
Social or not
The debate over whether or not to use social media in marketing has been raised in many an investment management firm, especially over the last ten years. As an increasing number of investors spend more time online, it is certainly very tempting for investment marketers to use social channels to promote their brand.Read More
Europe – out of complexity comes opportunity
The Brexit referendum on the 23rd of June 2016 saw 51.89% of Brits vote to leave the European Union. Although this seems like a distant memory, the ongoing uncertainty of Brexit is still fresh in everybody’s mind today.Read More
The battle for clients’ trust in a challenging environment
The investment industry has seen its fair share of negative media attention over the past few months, notably since the suspension of the Woodford funds. Subsequently, there has been more focus on undesirable practices in the sector and the impact on investors. What, if anything, are the implications for marketers?Read More
GDPR – is there too much emphasis on company and not enough on customer?
The introduction of GDPR came into force on the 25th of May 2018 and completely changed the way companies use the personal information of individuals. Although some brands saw this as the opportunity for a fresh start, for others it was the end of a journey rather than the beginning.Read More
3 months ago
Gen Xers Care More About Sustainability Than Millennials
Shroders recent study challenges the assumptions that it is the younger generation that show the most concern for investing sustainably. Their study shows that that Generation X (38-50) are more likely to consider sustainability when investing than millennials.Read More
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few firms achieve this successfully. If we know our businesses inside out, why do so many of us struggle to convey a clear organising thought?Read More
4 months ago
Climate change: is your equities portfolio too hot to touch?
Keeping up with Industry News: With such a short deadline before climate change is irreversible, its been widely debated what is going to make world and industry leaders create change that will affect behavior fast enough.Read More