Gen Xers Care More About Sustainability Than Millennials
Shroders recent study challenges the assumptions that it is the younger generation that show the most concern for investing sustainably. Their study shows that that Generation X (38-50) are more likely to consider sustainability when investing than millennials.Read More
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few firms achieve this successfully. If we know our businesses inside out, why do so many of us struggle to convey a clear organising thought?Read More
Climate change: is your equities portfolio too hot to touch?
Keeping up with Industry News: With such a short deadline before climate change is irreversible, its been widely debated what is going to make world and industry leaders create change that will affect behavior fast enough.Read More
If successfully implemented, influencer marketing can increase the attention you receive from your target audience and can be a fantastic way to create and share interesting and valuable content.Read More
Trends in fund flows – can marketers help?
In a world where firms are having to work ever harder to gain and maintain investors, there is severe pressure on brands to demonstrate their worth in a client’s environment. This means that marketing arguably has a more important role to play in helping investment managers differentiate in a cluttered space.Read More
How is the Asset Management industry changing?
For several years we have seen passive investing increasing in popularity and active investing going out of fashion. This move away from active funds has led to fees lowering massively which means the loss of thousands of jobs and forced large scale consolidation among firms which is “pushing the industry towards a shakeout where only the strongest will survive.”Read More
When stakeholders stall marketing projects
Many a marketing project has overrun its timeline due to delays in getting elements signed off. While this is sometimes accepted as a reality of any marketing project, delays can be decreased or avoided with some proper preparation at the beginning of major projects.Read More
Invest for a better world and still make money
This article by Lyxor ETF discusses that not only is there more and more of a trend to be more responsible when it comes to investing but that environmental, social and governance (ESG) investing doesn’t need to come at the expense of returns. The study looks at how change in ESG profile has an influence on valuation levels and stock prices.Read More