The dangers of short-termism
In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in all directions. They are required to be acting fast for the here and now, and simultaneously, to be focused on the future. But how do you balance this?Read More
Is seasonal marketing relevant for the investment industry?
We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail businesses use the end of the year as a prime sales opportunity, should client-facing firms such as investment managers also bring a more festive slant to their marketing?Read More
What goes into a successful search engine ad campaign?
Digital advertising – and particularly search engine marketing – has grown significantly over just the last 10 years. With so many investment management firms investing in this medium, it is worth looking at what goes into a successful pay-per-click (PPC) strategy.Read More
1 year ago
Secrets of the longest-lasting mutual funds
The world’s longest surviving mutual fund is almost 100 years old (MFS Massachusetts Investors, launched in 1924)! If it’s good performance that enables this and other similarly “antique” funds to survive and thrive, what are they doing that is delivering that performance for so long? What can we learn from them?Read More
1 year ago
Alarm bell over ‘valley of death’ for mid-sized asset managers
Outlook for companies with no competitive edge is bleak, warns consultancy firm Bain. But is it a perfect storm or a perfect opportunity?Read More
2 years ago
What will 2019 bring?
Now, I’m not one to wish the summer away and for those who are thinking that it’s too early to begin on the ‘New Year, new me’ mantra, I’m in total agreement. Being organised and staying ahead of the curve however certainly has its advantages, especially as many marketing functions feel the increasing pressure of having to justify their marketing spend.Read More