A structured 5-day training course spread across six months, focused on developing the brightest marketing talent in investment management.

The Academy is designed to provide a tailored learning, mentoring and networking forum exclusively for marketers within the investment management industry. Taking place over six months, it provides structured training, enhances knowledge and provides a platform for marketers to learn from and share challenges and experiences with peers in the industry.

Learning outcomes

Deepens knowledge and understanding of the changing asset management landscape

Provides new perspectives on marketing strategy and the communications mix

Create a world-class campaign plan

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network of investment marketers
of AIM alumni are promoted within 2 years
attendees from leading investment firms

Course overview

The course comprises five full-day sessions spread across six months. Each day is focused on a core marketing subject, offering insights and debate from industry experts and small structured working groups. These workshop-style sessions provide an intensive, effective learning environment providing each attendee the opportunity to contribute.

A deep dive into the current industry trends, providing fresh insights into its changing dynamics, distribution channels and the impact on marketing.

  • Understand the purpose, history and change in the asset management industry
  • Appreciate the clients’ changing needs and changing dynamics in sales and distribution.
  • Explore the increasing focus on ESG and responsible investing, and what it means to different audiences

What the alumni say

Artemis Investment Management

"A brilliant platform to hear from amazing speakers, meet lots of people in the industry and have a great network afterwards."

BNY Mellon
Aviva Investors

Broaden your network

Join other marketers from within the industry in a structured, educational course and forum

Enhance knowledge

Broaden knowledge and awareness of the investment management landscape, competition, client base, regulation and other external influences

Career growth

Gain valuable leadership skills from subject experts

Expand your perspective

Learn about new ideas and perspectives on marketing strategy, sales and communications mix and the media landscape

Our courses


4 half days

The Induction provides an introduction to investment management and the state of the industry and an introduction to investment marketing.



The Academy is designed for marketers moving towards a management role. Develop wider strategic awareness, key industry-specific skills across the marketing mix and a toolkit of soft skills to aid development.

Future Leaders


The Future Leaders Programme develops your commercial acumen, strategic thinking and planning skills as well as the soft skills to present, influence and negotiate with senior stakeholders.



The Leadership programme is designed to build individual profile, skills and confidence in senior marketers, providing development across technical skills, soft skills and strategic perspectives in an exclusive group.

Booking for a team?

Get in touch with us about learning and development solutions for your whole team, including engaging your team through the AIM network for content, events and resources.

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