The Academy is designed to provide a tailored learning, mentoring and networking forum exclusively for marketers within the investment management industry. Taking place over six months, it provides structured training, enhances knowledge and provides a platform for marketers to learn from and share challenges and experiences with peers in the industry.
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The course comprises five full-day sessions spread across six months. Each day is focused on a core marketing subject, offering insights and debate from industry experts and small structured working groups. These workshop-style sessions provide an intensive, effective learning environment providing each attendee the opportunity to contribute.
A deep dive into the current industry trends, providing fresh insights into its changing dynamics, distribution channels and the impact on marketing.
- Understand the purpose, history and change in the asset management industry
- Appreciate the clients’ changing needs and changing dynamics in sales and distribution.
- Explore the increasing focus on ESG and responsible investing, and what it means to different audiences
Broaden your network
Join other marketers from within the industry in a structured, educational course and forum
Broaden knowledge and awareness of the investment management landscape, competition, client base, regulation and other external influences
Gain valuable leadership skills from subject experts
Expand your perspective
Learn about new ideas and perspectives on marketing strategy, sales and communications mix and the media landscape
The Induction provides an introduction to investment management and the state of the industry and an introduction to investment marketing.
The Academy is designed for marketers moving towards a management role. Develop wider strategic awareness, key industry-specific skills across the marketing mix and a toolkit of soft skills to aid development.
The Future Leaders Programme develops your commercial acumen, strategic thinking and planning skills as well as the soft skills to present, influence and negotiate with senior stakeholders.
The Leadership programme is designed to build individual profile, skills and confidence in senior marketers, providing development across technical skills, soft skills and strategic perspectives in an exclusive group.
Booking for a team?
Get in touch with us about learning and development solutions for your whole team, including engaging your team through the AIM network for content, events and resources.Get in touch