The programme consists of five full training days spread over six months, aimed at helping marketers prepare for future leadership roles. It is endorsed by the CIM and designed to build confidence, skills and profile in ambitious marketing managers.
Want to find out more about this course?
- 18 June
Session 1Thu 18 Jun 09:00 - Thu 18 Jun 17:00London
Session 2Thu 16 Jul 09:00 - Thu 16 Jul 17:00London
Session 3Thu 20 Aug 09:00 - Thu 20 Aug 17:00London
Session 4Thu 17 Sep 09:00 - Thu 17 Sep 17:00LondonLondon
- £4,950.00 excl. VAT
The programme consists of five full-day workshops. Each workshop day is focuses on a core topic, offering insights and debate from industry experts and other leading marketers. The workshops are complemented with additional online resource, 1:1 support and accountability groups, concluding with a practical work-focused assignment.
The five elements provide structure and focus, but strategy is nothing without implementation. The programme creates a high-performance community dedicated to one thing: output. You will be challenged to take yourself out of your comfort zone. For those who fully commit, the rewards are extraordinary.
Understanding the leaders’ mindset and how to be more influential among your internal and external stakeholders. Honing your writing and presentation skills.
Meet the speakers
Quentin is an award-winning marketer with more than 25 years' experience. Developing the AIM suite of courses and events, he brings his skills and experience of being a coach, facilitator, mentor, trainer and consultant to develop the unique format and content that AIM has become known for.
Charlie is hugely experienced in financial learning and development, including running Schroders' Learning & Development department. He works closely with Quentin across the Academy, Future Leaders and Leadership courses, facilitating, developing and evolving the course content.
Farley is a C-Suite coach accredited at Masters level in executive coaching. He branched out of financial services around six years ago to work with business leaders and their teams across a wide range of sectors, from cutting-edge fintech to old-school print publishing and health insurance.
PR Smith is an international speaker, integrated digital marketer, author (6 books in 8 languages) and founder of SOSTAC® Planning system, voted in the Top 3 business models worldwide by the Chartered Institute of Marketing’s Centenary Poll and now adopted by innovative companies like LinkedIn, KPMG, Greenpeace and disruptive start-ups.
Liz has over 30 years' experience working in and around professional firms showing them how to use communications to win more business, retain and recruit top talent. Liz will show you how to add a highly personalised level of communication for your priority stakeholders to accelerate whatever results you're after. This is the power of personal.
Individual feedback to guide and support you through your journey
Limited to a maximum of just 16 candidates per intake, you will be part of an exclusive group
Develop a strategic digital marketing plan suitable for board presentation
‘Check-in’ with your peers through accountability groups to provide mutual support, advice and inspiration
The Induction comprises two separate one-day courses: one is an introduction to investment management and the state of the industry, while the other day covers an introduction to investment marketing.
Designed for marketers moving towards a management role, the Academy is a five-day course focused on developing wider strategic awareness and key industry-specific skills across the marketing mix.
The Future Leaders Programme develops your commercial acumen, strategic thinking and planning skills as well as the soft skills to present, influence and negotiate with senior stakeholders.
The Leadership programme is designed to build profile and confidence in senior marketers. It provides development across technical and soft skills, as well as strategic perspectives in an exclusive group.
Booking for a team?
Get in touch with us about learning and development solutions for your whole team, including engaging your team through the AIM network for content, events and resources.