The programme consists of six full training days spread over seven months, aimed at helping marketers prepare for future leadership roles. It is endorsed by the CIM and designed to build confidence, skills and profile in ambitious marketing managers.
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The programme consists of six full-day workshops. Each workshop day is focuses on a core topic, offering insights and debate from industry experts and other leading marketers. The workshops are complemented with additional online resource, 1:1 support and accountability groups, concluding with a practical work-focused assignment.
The six elements provide structure and focus, but strategy is nothing without implementation. The programme creates a high-performance community dedicated to one thing: output. You will be challenged to take yourself out of your comfort zone. For those who fully commit, the rewards are extraordinary.
- Learn how to communicate more effectively up, down and sideways.
- How to manage crucial conversations
- How to negotiate effectively
- How to build your professional network.
Meet the speakers
Quentin is an award-winning marketer with more than 25 years' experience. Developing the AIM suite of courses and events, he brings his skills and experience of being a coach, facilitator, mentor, trainer and consultant to develop the unique format and content that AIM has become known for.
Charlie is hugely experienced in financial learning and development, including running Schroders' Learning & Development department. He works closely with Quentin across the Academy, Future Leaders and Leadership courses, facilitating, developing and evolving the course content.
Farley is a C-Suite coach accredited at Masters level in executive coaching. He branched out of financial services around six years ago to work with business leaders and their teams across a wide range of sectors, from cutting-edge fintech to old-school print publishing and health insurance.
PR Smith is an international speaker, integrated digital marketer, author (6 books in 8 languages) and founder of SOSTAC® Planning system, voted in the Top 3 business models worldwide by the Chartered Institute of Marketing’s Centenary Poll and now adopted by innovative companies like LinkedIn, KPMG, Greenpeace and disruptive start-ups.
Liz has over 30 years' experience working in and around professional firms showing them how to use communications to win more business, retain and recruit top talent. Liz will show you how to add a highly personalised level of communication for your priority stakeholders to accelerate whatever results you're after. This is the power of personal.
Individual feedback to guide and support you through your journey
Limited to a maximum of just 16 candidates per intake, you will be part of an exclusive group
Develop a strategic digital marketing plan suitable for board presentation
‘Check-in’ with your peers through accountability groups to provide mutual support, advice and inspiration
The Induction provides an introduction to investment management and the state of the industry and an introduction to investment marketing.
Designed for marketers moving towards a management role, the Academy is a five-day course focused on developing wider strategic awareness and key industry-specific skills across the marketing mix.
The Future Leaders Programme develops your commercial acumen, strategic thinking and planning skills as well as the soft skills to present, influence and negotiate with senior stakeholders.
The Leadership programme is designed to build profile and confidence in senior marketers. It provides development across technical and soft skills, as well as strategic perspectives in an exclusive group.
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Get in touch with us about learning and development solutions for your whole team, including engaging your team through the AIM network for content, events and resources.Get in touch