The Leadership programme is designed to build individual profile, skills and confidence in senior marketers aiming for the C-Suite, providing development across technical skills, soft skills and strategic perspectives in an exclusive group.

This unique and exclusive Leadership Programme will challenge you to become a respected industry thought leader. You will explore forces that could substantially change the industry landscape, including artificial intelligence, financial illiteracy and an ageing population. Your emerging expertise will provide the foundations on which to build your profile and credibility. You will be part of a community learning with and from other leading industry marketers. All of which will give you the confidence to unleash your true potential.

Learning outcomes

Build your profile as a recognised thought leader

Create a long-term strategic plan for your organisation

Share experiences and best practice with like-minded marketers who understand your challenges


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network of investment marketers
of AIM alumni are promoted within 2 years
attendees from leading investment firms

Course overview

Senior marketers are usually so busy, they rarely have time to take that ‘helicopter view’ and really think about bigger strategic issues. Having time away from the distractions of the office to focus on learning, sharing and developing key leadership skills is invaluable for both your personal development and the value you offer your employer.

The programme consists of 6 one-day sessions. Each day is focused on a core topic, offering insights and debate from industry experts and other leading marketers.

Setting personal objectives to become a 'game changer'.

Meet the speakers


Farley Thomas

Farley is a C-Suite coach accredited at Masters level in executive coaching. He branched out of financial services around six years ago to work with business leaders and their teams across a wide range of sectors, from cutting-edge fintech to old-school print publishing and health insurance.

Paul Smith

PR Smith

PR Smith is an international speaker, integrated digital marketer, author (6 books in 8 languages) and founder of SOSTAC® Planning system, voted in the Top 3 business models worldwide by the Chartered Institute of Marketing’s Centenary Poll and now adopted by innovative companies like LinkedIn, KPMG, Greenpeace and disruptive start-ups.

Quentin Crowe

Quentin Crowe

Quentin is an award-winning marketer with more than 25 years' experience. Developing the AIM suite of courses and events, he brings his skills and experience of being a coach, facilitator, mentor, trainer and consultant to develop the unique format and content that AIM has become known for.

Charlie Walters

Charlie Walters

Charlie is hugely experienced in financial learning and development, including running Schroders' Learning & Development department. He works closely with Quentin across the Academy, Future Leaders and Leadership courses, facilitating, developing and evolving the course content.

What the alumni say

Lauren Glossop Aviva Investors 

"It’s been a privilege to be a part of the first Leadership cohort with the Association of Investment Marketers. The programme was transformational for personal growth, strategic thinking and enhancing leadership skills and sharing the experience with such a fantastic group has been invaluable."


Lauren Glossop
Head of Global Wholesale Channel Marketing, Aviva Investors

Kenna Roberts T. Rowe Price
Andrew Ward St. James's Place Wealth Management
Ed Gore Browne Newton IM

1:1 coaching and feedback

Exclusive Group of Senior Investment Industry Marketers

Accountability groups with other candidates

Alumni Mastermind group

Our courses


4 half DAYS

The Induction provides an introduction to investment management and the state of the industry and an introduction to investment marketing.



The Academy is designed for marketers moving towards a management role. Develop wider strategic awareness, key industry-specific skills across the marketing mix and a toolkit of soft skills to aid development.

Future Leaders


The Future Leaders Programme develops your commercial acumen, strategic thinking and planning skills as well as the soft skills to present, influence and negotiate with senior stakeholders.



The Leadership programme is designed to build profile and confidence in senior marketers. It provides development across technical and soft skills, as well as strategic perspectives in an exclusive group.

Booking for a team?

Get in touch with us about learning and development solutions for your whole team, including engaging your team through the AIM network for content, events and resources.

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