Our courses
AIM provides a range of courses to help develop investment marketers. Each course's content focuses on specific challenges for different career stages and cover a variety of key skills, as identified by industry and learning experts. The programmes are offered as face-to-face sessions, seminars and distance learning.
Courses for marketers of all levels
Skillset series
Aimed at helping marketing teams upskill and continue their professional development from anywhere. The Skillset series covers 12 essential marketing skills in 90-minute online workshops.
- Online learning
- Expert speakers
- Range of topics
Induction
The Induction comprises two separate one-day programmes: one is an introduction to investment management and the state of the industry, while the other day covers an introduction to investment marketing.
- Industry
- Marketing
- Regulation
Academy
Designed for marketers moving towards a management role, the Academy is a five-day course delivered over six months. It focuses on developing wider strategic awareness, key industry-specific skills across the marketing mix, as well as a toolkit of soft skills to aid development.
- Landscape
- Campaigns
- Content
- Digital
- Leadership
Future Leaders
The Future Leaders programme enables investment marketing managers to prepare for future leadership roles. It develops commercial acumen, strategic thinking and planning skills, alongside the soft skills to present, influence and negotiate with senior stakeholders.
- Communication
- Commerciality
- Influence
- Strategy
Leadership
The Leadership programme is designed to build individual profile, skills and confidence in senior marketers aiming for the C-Suite. It provides development across technical skills, soft skills and strategic perspectives in an exclusive group.
- Macro challenges
- Strategic marketing
- Commerciality
- Impact and influence
Booking for a team?
Get in touch with us about learning and development solutions for your whole team, including engaging your team through the AIM network for content, events and resources.