From Strategy To Distribution -The Content Journey

Addressing the chronology of strategy, content, distribution through to data considerations, this combination of talks and panel discussions will open and look to discuss key developments and potential hurdles within the Investment industry.

Interested in attending? Have a suggestion about running this event near you?
Register your interest now

Description

Addressing the chronology of strategy, content, distribution through to data considerations, this combination of talks and panel discussions will open and look to discuss key developments and potential hurdles within the Investment industry.

Featuring voices from all stages of the content journey, join us for an exciting and engaging discussion around how content marketing has a key role within Marketing strategy, and the evolving role it as within data-driven decision making facing all companies.

Agenda:
8:30 – Breakfast
9:00 – Welcome – BrightTALK
9.05 – Keynote – White Marble Marketing
9:10 – Fintech and Innovation – Alpha
9:30 – Panel – Alpha, WMM & BYN Mellon; The role of content as part of distribution strategy
9:55 – Break
10:10 – BrightTALK; Content marketing beyond your content; getting value from the unengaged
10:30 – Panel – BrightTALK, Onalytica & Sorcha; The role of technology and governance in content distribution
10:55 – Q&A
11:15 – Close

Date/Time: Thursday, September 19th
8:00am – 12:00pm

Location:
Cocoon Global
4 Christopher St
London EC2A 2BS, UK