The Induction is a two-day course designed as an introduction to marketing in the fund management industry. As well as training and development for those new to fund marketing, the course also provides the chance to share experiences with peers within our industry.
Fully endorsed by the Chartered Institute of Marketing, the day is structured as an intimate learning experience covering all you need to know in the foundations of the asset management industry, client base and communications mix.
In a small learning group, delegates learn and discuss ‘need to-know’ aspects of the market, regulation, distribution channels and marketing strategies, with a constant emphasis on jargon-busting.
It is an essential two-day learning experience to fast-track team members in becoming more effective in their marketing roles.