Gen Xers Care More About Sustainability Than Millennials

Shroders recent study challenges the assumption that it is the younger generation that show the most concern for investing sustainably. Their study shows that that Generation X (38-50) are more likely to consider sustainability when investing than millennials. 61% would always consider sustainability factors compared with 59% for millennials (18-37), 50% for Baby Boomers (51-70) and 40% for the Silent Generation (70+).

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