Gen Xers Care More About Sustainability Than Millennials

Shroders recent study challenges the assumption that it is the younger generation that show the most concern for investing sustainably. Their study shows that that Generation X (38-50) are more likely to consider sustainability when investing than millennials. 61% would always consider sustainability factors compared with 59% for millennials (18-37), 50% for Baby Boomers (51-70) and 40% for the Silent Generation (70+).

The study looks at the attitudes of the different generations on how their investments impact in contributing to a more sustainable world and highlights that there is demand for all investment funds to consider sustainability factors, known as ESG.

Read the full study here.

Shroders recent study challenges the assumptions that it is the younger generation that show the most concern for investing sustainably. Their study shows that that Generation X (38-50) are more likely to consider sustainability when investing than millennials.

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