Insights

The art of delegation

Often, senior managers are reluctant to delegate authority, believing that ‘if you want something done right, you should get on and do it yourself’. There are many reasons why this attitude is unconstructive and inefficient. Delegation is a necessity for any business, reaping countless benefits for the organisation and leadership.

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Hot topics of the month: Leadership

We have handpicked five articles and videos that bring you up to date marketing and industry insight. These aim to provide top tips and tricks on how to become a better leader within your organisation.

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Market Insight

1 month ago

The dangers of short-termism

In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in all directions. They are required to be acting fast for the here and now, and simultaneously, to be focused on the future. But how do you balance this?

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Content, Market Insight

1 month ago

Content marketing part 2: Tips and Trends

After reviewing the optimal ways to research topics and develop a content strategy, it’s time to look at some of the interesting trends for content marketing at the start of 2020.

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Content, Digital

2 months ago

Content Marketing – What, Why and How?

Social media sites such as Twitter, Instagram and LinkedIn provide a unique opportunity for businesses to share content with their network and beyond, and engage potential consumers. Essentially, this is content marketing – “the process that involves the creation and sharing of online material that does not explicitly promote a brand”.

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Market Insight

2 months ago

Marketing to advisers: recent trends

Marketing to financial advisers is no easy task and in the current competitive environment, financial services product and service providers are under heightened pressure to demonstrate their value. Yet despite these challenges, there are many ways financial services product and service providers can differentiate their business and earn advisers’ trust.

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Uncategorized

3 months ago

Association of Investment Marketers 12 days of Christmas challenge

The Association of Investment Marketers 12 days of Christmas challenge

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Uncategorized

2 months ago

Wellness top tips: How to prioritise your workload

Everyone has experienced that overwhelming feeling of a never-ending to-do list where everything is listed as a priority. As we get stressed, our ability to rationalise can be reduced – impacting our ability to be efficient. However, there is a toolbox of skills you can use to help manage this.

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Content

2 months ago

Is seasonal marketing relevant for the investment industry?

We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail businesses use the end of the year as a prime sales opportunity, should client-facing firms such as investment managers also bring a more festive slant to their marketing?

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Content

2 months ago

‘Go to guide’ for LinkedIn users

Our LinkedIn ‘go to guide’ infographic provides individuals with recommendations regarding image dimensions, headline character count and much more

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Most Popular

Digital

1 week ago