Insights

Content, Digital

1 week ago

Content Marketing – What, Why and How?

Social media sites such as Twitter, Instagram and LinkedIn provide a unique opportunity for businesses to share content with their network and beyond, and engage potential consumers. Essentially, this is content marketing – “the process that involves the creation and sharing of online material that does not explicitly promote a brand”.

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Market Insight

1 month ago

Marketing to advisers: recent trends

Marketing to financial advisers is no easy task and in the current competitive environment, financial services product and service providers are under heightened pressure to demonstrate their value. Yet despite these challenges, there are many ways financial services product and service providers can differentiate their business and earn advisers’ trust.

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2 months ago

Association of Investment Marketers 12 days of Christmas challenge

The Association of Investment Marketers 12 days of Christmas challenge

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1 month ago

Wellness top tips: How to prioritise your workload

Everyone has experienced that overwhelming feeling of a never-ending to-do list where everything is listed as a priority. As we get stressed, our ability to rationalise can be reduced – impacting our ability to be efficient. However, there is a toolbox of skills you can use to help manage this.

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Is seasonal marketing relevant for the investment industry?

We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail businesses use the end of the year as a prime sales opportunity, should client-facing firms such as investment managers also bring a more festive slant to their marketing?

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Content

1 month ago

‘Go to guide’ for LinkedIn users

Our LinkedIn ‘go to guide’ infographic provides individuals with recommendations regarding image dimensions, headline character count and much more

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1 month ago

Wellness top tips: How to improve your well-being at work

It’s no secret that well-being in the workplace is becoming an increasingly important issue, with research finding that 81% of UK office workers now spend between 4 and 9 hours each day sitting at a desk and looking at a screen. Not only can this lead to physical injuries, but it can also have a negative effect on mental health.

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Brand

1 month ago

Talking Type: The Value of Typography in Branding Today

When a typeface is chosen or designed in the right way it can greatly elevate brand perception, but poor typographic decisions can have a negative impact on the expression and performance of your brand across multiple platforms.

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1 month ago

Digital Marketing trends in 2020

Digital marketing has grown rapidly as advancements in technology have enabled a mass collection of data globally. White Marble Marketing’s Managing Director, Andrew Scott, joins us to discuss the digital trends he thinks will be key in the coming year.

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2 months ago

Wellness: Public Speaking – how to overcome your fear

We’ve all been there: nervously awaiting your turn to get up and speak. Your mind is racing at a thousand miles an hour, your palms are clammy – and all of a sudden… you’ve forgotten your entire speech. If you can relate to this, chances are you’ve got glossophobia – the fear of public speaking.

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