Insights

Brand, Market Insight

6 days ago

Is your core message out of step with your audience?

Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few firms achieve this successfully. If we know our businesses inside out, why do so many of us struggle to convey a clear organising thought?

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Digital

1 week ago

Marketing Automation and Storytelling

In this blog Spitfire Inbound and Gina Balarin discuss why marketing automation paired with stories are the ideal combination. Gina emphasises that businesses should be utilising their customers stories and testimonials and building them into their marketing across the board.

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Content, Digital

2 weeks ago

Making video content more effective

Nearly all integrated communications and marketing plans feature some form of video content. However, even with this form of media used so widely nowadays in financial services, very few manage to get the content for this just right.

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Market Insight

4 weeks ago

Climate change: is your equities portfolio too hot to touch?

Keeping up with Industry News: With such a short deadline before climate change is irreversible, its been widely debated what is going to make world and industry leaders create change that will affect behavior fast enough.

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Market Insight

1 month ago

Influencer Marketing

If successfully implemented, influencer marketing can increase the attention you receive from your target audience and can be a fantastic way to create and share interesting and valuable content.

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Market Insight

1 month ago

Trends in fund flows – can marketers help?

In a world where firms are having to work ever harder to gain and maintain investors, there is severe pressure on brands to demonstrate their worth in a client’s environment. This means that marketing arguably has a more important role to play in helping investment managers differentiate in a cluttered space.

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Market Insight

1 month ago

How is the Asset Management industry changing?

For several years we have seen passive investing increasing in popularity and active investing going out of fashion. This move away from active funds has led to fees lowering massively which means the loss of thousands of jobs and forced large scale consolidation among firms which is “pushing the industry towards a shakeout where only the strongest will survive.”

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Market Insight

1 month ago

When stakeholders stall marketing projects

Many a marketing project has overrun its timeline due to delays in getting elements signed off. While this is sometimes accepted as a reality of any marketing project, delays can be decreased or avoided with some proper preparation at the beginning of major projects.

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Market Insight

1 month ago

Social media issues in the investment management industry

Sorcha Lorimer the CEO and Founder of Trace® and Benjie Elston Product Director of White Marble write about the challenges within social media in the investment management industry. Marketing teams are trying to react to this new world, and leverage the myriad of tools they have at their disposal.

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