Insights

Market Insight, PR & Comms

2 months ago

The battle for clients’ trust in a challenging environment

The investment industry has seen its fair share of negative media attention over the past few months, notably since the suspension of the Woodford funds. Subsequently, there has been more focus on undesirable practices in the sector and the impact on investors. What, if anything, are the implications for marketers?

Read More

Digital, Market Insight

2 months ago

GDPR – is there too much emphasis on company and not enough on customer?

The introduction of GDPR came into force on the 25th of May 2018 and completely changed the way companies use the personal information of individuals. Although some brands saw this as the opportunity for a fresh start, for others it was the end of a journey rather than the beginning.

Read More

Brand

2 months ago

Differentiating from the parent brand

It is a natural desire for investment management brands to differentiate from their parent brand. However, there is a fine balance to strike between independence and maintaining the value of the association with the group brand.

Read More

Digital

2 months ago

What Content Marketing Metrics Should You Be Using?

Choosing the right content marketing metrics is of vital importance. The metrics need to be relevant to your goals. Common goals include improving audience engagement, generating leads, increasing brand awareness and increasing sales. This article details how you should use content marketing metrics to support your content goals and produce actionable data.

Read More

Market Insight

3 months ago

Gen Xers Care More About Sustainability Than Millennials

Shroders recent study challenges the assumptions that it is the younger generation that show the most concern for investing sustainably. Their study shows that that Generation X (38-50) are more likely to consider sustainability when investing than millennials.

Read More

Digital

3 months ago

Personalisation On B2B Level Is More Important Than Ever.

B2B buyers are expecting a much more personalised experience than ever before. In a world where you can always find something cheaper elsewhere it is more important than ever to deliver a streamlined and enjoyable personal service.

Read More

Brand, Market Insight

3 months ago

Is your core message out of step with your audience?

Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few firms achieve this successfully. If we know our businesses inside out, why do so many of us struggle to convey a clear organising thought?

Read More

Digital

3 months ago

Marketing Automation and Storytelling

In this blog Spitfire Inbound and Gina Balarin discuss why marketing automation paired with stories are the ideal combination. Gina emphasises that businesses should be utilising their customers stories and testimonials and building them into their marketing across the board.

Read More

Content, Digital

3 months ago

Making video content more effective

Nearly all integrated communications and marketing plans feature some form of video content. However, even with this form of media used so widely nowadays in financial services, very few manage to get the content for this just right.

Read More

Most Popular