GDPR – is there too much emphasis on company and not enough on customer?
The introduction of GDPR came into force on the 25th of May 2018 and completely changed the way companies use the personal information of individuals. Although some brands saw this as the opportunity for a fresh start, for others it was the end of a journey rather than the beginning.Read More
3 months ago
Differentiating from the parent brand
It is a natural desire for investment management brands to differentiate from their parent brand. However, there is a fine balance to strike between independence and maintaining the value of the association with the group brand.Read More
What Content Marketing Metrics Should You Be Using?
Choosing the right content marketing metrics is of vital importance. The metrics need to be relevant to your goals. Common goals include improving audience engagement, generating leads, increasing brand awareness and increasing sales. This article details how you should use content marketing metrics to support your content goals and produce actionable data.Read More
4 months ago
Gen Xers Care More About Sustainability Than Millennials
Shroders recent study challenges the assumptions that it is the younger generation that show the most concern for investing sustainably. Their study shows that that Generation X (38-50) are more likely to consider sustainability when investing than millennials.Read More
Personalisation On B2B Level Is More Important Than Ever.
B2B buyers are expecting a much more personalised experience than ever before. In a world where you can always find something cheaper elsewhere it is more important than ever to deliver a streamlined and enjoyable personal service.Read More
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few firms achieve this successfully. If we know our businesses inside out, why do so many of us struggle to convey a clear organising thought?Read More
Marketing Automation and Storytelling
In this blog Spitfire Inbound and Gina Balarin discuss why marketing automation paired with stories are the ideal combination. Gina emphasises that businesses should be utilising their customers stories and testimonials and building them into their marketing across the board.Read More
Making video content more effective
Nearly all integrated communications and marketing plans feature some form of video content. However, even with this form of media used so widely nowadays in financial services, very few manage to get the content for this just right.Read More
5 months ago
Climate change: is your equities portfolio too hot to touch?
Keeping up with Industry News: With such a short deadline before climate change is irreversible, its been widely debated what is going to make world and industry leaders create change that will affect behavior fast enough.Read More