AIM insights

AIM Insights is your go-to destination for keeping up to date across industry developments and marketing best practice through an investment industry lens. With first-hand experience of the unique restrictions and regulations that investment marketers have to contend with, we provide regular updates to help overcome bottlenecks and increase knowledge over a range of subjects.

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Talking in a language the C-Suite understands

When it comes to communicating with those at the top of the food chain, it goes a long way to understand the important nuances that would help you be perceived more positively.

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The recipe for a perfect brief: a short guide

An efficient briefing process between internal marketing teams and external agencies is crucial for achieving impactful creative output. Click here for a short guide to the necessary elements for a successful brief.

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Client-centric language: ensure you put your client first

Relevant content is increasingly important for a successful marketing strategy, but many investment managers are still mainly writing for themselves, rather than their clients.

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Social media issues in the investment management industry

Social media within investment management: does it pay? For most businesses, social media remains an area of uncertainty and one which has been underinvested in. A small group of fund managers are applying best practice, but it’s unclear whether more social media leads to higher assets under management (AUM), or

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Managing and persuading stakeholders: key principles

Managing stakeholders effectively can be highly beneficial for career growth or getting a difficult project over the line, but this is often easier said than done.

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What do advisers want to see in fund group marketing?

As we continue striving to be of better service to financial advisers, how can we ensure that our efforts are really helping them – and not cluttering their inbox? Steph Bone, Head of Marketing at Square Mile, highlights five top tips on how you can enhance your marketing communications to

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