AIM Insights is your go-to destination for keeping up to date across industry developments and marketing best practice through an investment industry lens. With first-hand experience of the unique restrictions and regulations that investment marketers have to contend with, we provide regular updates to help overcome bottlenecks and increase knowledge over a range of subjects.
Client-centric language: ensure you put your client first
Relevant content is increasingly important for a successful marketing strategy, but many investment managers are still mainly writing for themselves, rather than their clients.Read More
Social media issues in the investment management industry
Social media within investment management: does it pay? For most businesses, social media remains an area of uncertainty and one which has been underinvested in. A small group of fund managers are applying best practice, but it’s unclear whether more social media leads to higher assets under management (AUM), orRead More
Managing and persuading stakeholders: key principles
Managing stakeholders effectively can be highly beneficial for career growth or getting a difficult project over the line, but this is often easier said than done.Read More
What do advisers want to see in fund group marketing?
As we continue striving to be of better service to financial advisers, how can we ensure that our efforts are really helping them – and not cluttering their inbox? Steph Bone, Head of Marketing at Square Mile, highlights five top tips on how you can enhance your marketing communications toRead More
Lessons from History
If the future is so uncertain, surely it is illogical to believe there are any lessons we can learn from history? I would suggest we can – A brilliant thought piece written by Quentin Crowe that explores how employers and employees should react when faced with this current crisisRead More
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