AIM Insights is your go-to destination for keeping up to date across industry developments and marketing best practice through an investment industry lens. With first-hand experience of the unique restrictions and regulations that investment marketers have to contend with, we provide regular updates to help overcome bottlenecks and increase knowledge over a range of subjects.
Client-centric language: ensure you put your client first
Relevant content is increasingly important for a successful marketing strategy, but many investment managers are still mainly writing for themselves, rather than their clients.Read More
Social media issues in the investment management industry
Social media within investment management: does it pay? For most businesses, social media remains an area of uncertainty and one which has been underinvested in. A small group of fund managers are applying best practice, but it’s unclear whether more social media leads to higher assets under management (AUM), orRead More
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