AIM insights

AIM Insights is your go-to destination for keeping up to date across industry developments and marketing best practice through an investment industry lens. With first-hand experience of the unique restrictions and regulations that investment marketers have to contend with, we provide regular updates to help overcome bottlenecks and increase knowledge over a range of subjects.

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10 tips for creating video

While video is one of the most consumed content formats, it can be a daunting task, keeping your content type varied will help keep your audience interested. These ten tips can help guide you through your first forays into the world of video.

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Driving marketing performance with search

With a Google search being the first touchpoint of any consumers digital buying process, it’s imperative that businesses need to focus on their search visibility. Without it they won’t be found and they won’t compete.

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Talking in a language the C-Suite understands

When it comes to communicating with those at the top of the food chain, it goes a long way to understand the important nuances that would help you be perceived more positively.

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The recipe for a perfect brief: a short guide

An efficient briefing process between internal marketing teams and external agencies is crucial for achieving impactful creative output. Click here for a short guide to the necessary elements for a successful brief.

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Client-centric language: ensure you put your client first

Relevant content is increasingly important for a successful marketing strategy, but many investment managers are still mainly writing for themselves, rather than their clients.

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Social media issues in the investment management industry

Social media within investment management: does it pay? For most businesses, social media remains an area of uncertainty and one which has been underinvested in. A small group of fund managers are applying best practice, but it’s unclear whether more social media leads to higher assets under management (AUM), or

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