AIM Insights is your go-to destination for keeping up to date across industry developments and marketing best practice through an investment industry lens. With first-hand experience of the unique restrictions and regulations that investment marketers have to contend with, we provide regular updates to help overcome bottlenecks and increase knowledge over a range of subjects.
Branding: Do all investment managers tell the same story?
This article demonstrates that a 'me too' approach to strategy is not necessarily a ‘safe’ strategy. Everyone else is saying the same thing. Brands willing to differentiate will have a better chance of engaging with an increasingly complex and demanding market.Read More
The Marketer’s Glossary of GDPR Terminology
With only 3 days left until GDPR becomes official, it’s worth making sure you’re up to speed with knowing your personal data from your pseudonymous data, your data protection officer from your data controller and the difference between right to erasure and consumer consent. This short blog post from MarketoRead More
FCA board agrees to ditch ‘value for money’ tag
Friday saw the FCA release minutes from the most recent Board meeting, showing that amongst the plans to tackle weak competition the FCA has agreed to remove the term ‘value for money’ from the final rules relating to the Asset Management Market Study (AMMS). It’s fascinating to watch the FCARead More
Why thought leadership remains a missed opportunity
In an age of digital addiction and short attention spans, it’s tempting to assume that there’s no time for longer, skilfully written and articulated thought pieces. That they could be consigned to history, dismissed as quaint quirks of an analogue world.Read More
Winner-takes-all trend gains traction in US asset management
Mutual funds with lowest fees win the most investor inflows. Yet another example of the pressure on fund fees. Regulatory pressure, the drive for transparency, the rise of passive investing and years of uninspiring returns are all playing their part.Read More
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