AIM insights

AIM Insights is your go-to destination for keeping up to date across industry developments and marketing best practice through an investment industry lens. With first-hand experience of the unique restrictions and regulations that investment marketers have to contend with, we provide regular updates to help overcome bottlenecks and increase knowledge over a range of subjects.

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Video: Courtney Waterman Schroders

We caught up with Courtney Waterman, Head of EMEA Marketing at Schroders, to ask her some questions as part of our Views, Insights & Perspectives video series.

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Reinventing Fund Literature – Stoneshot Blog

This post from the team at Stoneshot is timely and useful for marketers and firms considering how they both meet the increasing requirements for prescribed literature and building better customer experiences.

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Views Insights & Perspectives – Nataline Terry

Nataline, Head of EMEA Marketing at T.Rowe Price, joins Tara McCorquodale to walk us through her first nine months within the business.  As “one of the world’s largest asset manager which no one has ever heard of in EMEA”  Nataline and the team are taking the firm on the journey

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The importance of client centric language

Andy Skeen is one of the Network's favourite speakers, and joined us again to debate the importance of 'plain english' and how we, as an industry, need to communicate differently. Take a look at the key areas we covered below.

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