AIM insights

AIM Insights is your go-to destination for keeping up to date across industry developments and marketing best practice through an investment industry lens. With first-hand experience of the unique restrictions and regulations that investment marketers have to contend with, we provide regular updates to help overcome bottlenecks and increase knowledge over a range of subjects.

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Wellness top tips: How to prioritise your workload

Everyone has experienced that overwhelming feeling of a never-ending to-do list where everything is listed as a priority. As we get stressed, our ability to rationalise can be reduced – impacting our ability to be efficient. However, there is a toolbox of skills you can use to help manage this.

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Is seasonal marketing relevant for the investment industry?

We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail businesses use the end of the year as a prime sales opportunity, should client-facing firms such as investment managers also bring a more festive slant to their marketing?

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Go to guide for LinkedIn users

Our LinkedIn 'go to guide' infographic provides individuals with recommendations regarding image dimensions, headline character count and much more

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Wellness top tips: How to improve your well-being at work

It’s no secret that well-being in the workplace is becoming an increasingly important issue, with research finding that 81% of UK office workers now spend between 4 and 9 hours each day sitting at a desk and looking at a screen. Not only can this lead to physical injuries, but

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Talking Type: The Value of Typography in Branding Today

When a typeface is chosen or designed in the right way it can greatly elevate brand perception, but poor typographic decisions can have a negative impact on the expression and performance of your brand across multiple platforms.

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Digital Marketing trends in 2020

Digital marketing has grown rapidly as advancements in technology have enabled a mass collection of data globally. White Marble Marketing’s Managing Director, Andrew Scott, joins us to discuss the digital trends he thinks will be key in the coming year.

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