AIM High: Segmentation as part of your marketing strategy

Understanding your target market is crucial for marketing success, yet, so many companies fail to take their clients’ needs into consideration when they plan marketing activities, and focus on their product. An effective segmentation process should always start with the customer, identifying their needs and building a product or service that satisfies these.

As segmentation becomes an increasingly important role in a marketer’s strategy, today’s podcast episode focuses on the challenges and practicalities of this often-neglected field. Twink is joined by Babatunde Awopetu, Group Strategy and Marketing Director at Optegra, and Tabra Trezise, Digital Services Manager at White Marble Marketing.

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