AIM High: Marketing in Asia
Although the Asian asset management industry accounts for a mere 5 per cent of global investment fund assets, compared to Europe at 33 per cent, in recent years the Asian asset management industry has gained rapid momentum, outpacing growth anywhere else in the world.
The Asian asset management industry is very unique. There is no common regulatory framework, culture and language significantly differ from country to country, and the landscape to reach your audience is complicated by the wide ranging media popularity in a saturated market.
In this week’s episode, Twink discusses the nature and fundamentals of marketing in Asia, as she is joined by Lydia Lee Head of Marketing, APAC at UBS Asset Management and Catherine Hooper, Head of Marketing, Southeast Asia at Janus Henderson Investors, APAC.