AIM High: Stakeholder management, impact and influence
COVID-19 has pushed marketing to the forefront in many businesses as the full client experience is now being delivered digitally. Sales and marketing teams are working together more closely than before and investment officers now seek out their marketing departments’ help to develop online client engagement strategies. Does this present an opportunity for marketers to build relationships and strengthen engagement with key stakeholders across the business?
In this week’s episode, Twink talks to Jackie Boylan, Head of the UK Adviser Platform at Fidelity International, and Curt Custard, Chief Investment Officer at Newton Investment Management, to discuss stakeholder management, impact and influence.