AIM High: Thought leadership in today's marketing mix
Thought leadership is an essential part of any content strategy, providing key insights and the ability to motivate and inspire team members. However, there’s an argument that thought leadership’s identity has changed over time, along with business’ growing ability to promoting content through digital formats.
So, what role does thought leadership play in today’s marketing mix?
In this episode, Twink discusses thought leadership with Paul Zettl, Senior Vice President and Head of Global Marketing at Cohen & Steers, and James Whitman, Head of Client Communications and Content at Aviva Investors.