AIM High: The essentials of the US market

 

The US asset management industry is the largest in the world with assets under management totalling over $50 trillion, double the size of Europe’s assets of between $26 - $30 trillion. With products so similar but audiences so different, each market requires a different approach and strategy.

In this week’s episode Twink is joined by Cynthia Holahan, Marketing Director of North America at Ninety One, and Gabriel Altbach, Head of North America at White Marble Marketing, to discuss the essentials of the US asset management industry and managing the need for localised campaigns for successful cross Atlantic marketing.

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