AIM High Podcast

The AIM High podcast brings regular insights from industry experts on the opportunities and challenges of investment marketing. Twink Field, White Marble Marketing CEO and Founder, invites an array of guests to cover everything from the evolution and impact of products, practical investment marketing insights to personal development for careers. You can subscribe for alerts for AIM High across all leading podcast directories or click on any of the posts below to stream the episode.

AIM High: Thought Leadership in today’s marketing mix

With digital platforms now providing new ways of communicating with customers, how important is traditional thought leadership in today’s marketing mix?

In today’s episode, Twink is joined by James Whitman, Head of Client Communications and Content at Aviva Investors, and Paul Zettl, Senior Vice President and Head of Global Marketing at Cohen & Steers, to discuss thought leadership.

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AIM High: Rethinking the role and delivery of events

We shine a light on the role and delivery of events this week, looking at the opportunities and practicalities of future events and the likely timeframes for ‘returning to normal’. Twink Field talks to Jon Rosies, Event Marketing Consultant at Virtual & Hybrid, and Amy Calvert, Director at 1331 Events.

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AIM High: Stakeholder management, impact & influence

This week, Twink talks to Jackie Boylan, Head of UK Advisory platform at Fidelity International and Curt Custard, Chief Investment Officer at Newton Investment Management to discuss stakeholder management, impact and influence.

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