The Academy provides a five day training and development programme for marketing professionals, typically with 3-5 years’ experience, within the investment industry.

Download the Academy 2020 overview here



Hosted by a professional trainers, the course is one day a month over five months. Each day will focus on a different core marketing topic and will be split between panel presentations in the morning and interactive workshop sessions in the afternoon.

The Academy provides:

  • An opportunity for investment marketers to learn from and share challenges and experiences with their peers
  • Leadership skills to develop personal confidence
  • Professional development to complement internal HR programmes
  • Incentive scheme to reward standout performance for individual members of marketing teams
  • Interactive and educational with practical and tangible outcomes
  • External marketing influences and broader knowledge base, to bring new and different perspectives to your marketing

The course is limited to 20 participants, to encourage a more interactive and hands-on learning experience.


The course will be hosted by a professional trainer who will facilitate a panel of experienced industry practitioners each morning, followed by afternoon workshops held in smaller groups on the days focus.

Learning outcome

At the end of the course, candidates will be encouraged to submit a 3-6 month campaign plan based around the themes and tools they’ve learnt over the course and can take back into their roles. All attendees are invited to a graduation ceremony to celebrate their achievement and network with the wider AIM membership.

Who should attend

This course is designed for all-round marketers with 3-5 years’ experience.

  • 12 February
    Session information
    Session 1
    Wed 12 Feb 09:00 - Wed 12 Feb 17:00
    Session 2
    Thu 19 Mar 09:00 - Thu 19 Mar 17:00
    Session 3
    Wed 22 Apr 09:00 - Wed 22 Apr 17:00
    Session 4
    Wed 20 May 09:00 - Wed 20 May 17:00
    Session 5
    Wed 24 Jun 09:00 - Wed 24 Jun 17:00
    • £3,050.00 excl. VAT

View Dates

What's Included

Build Connections

Join other marketers from within the industry in a structured, educational programme and forum

Enhance Knowledge

Broaden knowledge and awareness of the asset management landscape, the competition, the client base, regulation and other external influences.

Broaden Your Ideas

Bring new ideas and perspectives on marketing strategy, sales and communications mix, the media landscape and other suppliers.

Career Development

Gain valuable leadership skills from subject experts


"In my opinion, if you have a marketer in your team at a junior or mid-level, who’s bright and wants to learn - and equally you want to develop them - then the fund marketing academy is a no-brainer. The breadth, depth and quality of the programme is second to none and all of my team who have participated have demonstrably benefited."

Vik Heerah, Head of Marketing, Polar Capital

“Thought provoking, varied and relevant to our current challenges.”

Esther Armstrong, Content Strategist, International, BNY Mellon