Future Leaders, the newest course to the Association of Investment Marketing suite, enables aspiring fund management marketing managers to prepare for future leadership roles. The Future Leaders programme develops your commercial acumen, strategic thinking and planning skills as well as the soft skills to present, influence and negotiate with senior stakeholders. You will also build your network and keep abreast of the latest industry and digital marketing trends.
Following extensive research working with and talking to senior fund management marketers, focus on the following key areas:
Commerciality and Data – speaking the language of the boardroom. Understanding rudimentary finance, how the investment industry works and the latest industry trends. Using hard data, metrics and robust analysis to present one’s case.
Communication – the soft skills – how to influence, negotiate and present more effectively
Contemporary Marketing Best Practice – the latest industry marketing trends combined with marketing best practice transferred from other sectors.
Coaching and Managing – learning how to manage up, down and sideways.
The course is designed to address these challenges over four, one-day sessions over 6 months using a combination of one-day workshops, webinars, online resource, accountability groups and 1:1 coaching. You will also build your network and be eligible to attend our acclaimed Expert Speaker events.
You will learn from top industry marketers and more general marketing experts. You also have the option of completing a CIM endorsed assignment. The assignment is designed for real-world application (rather than an academy assignment).
In short, the Future Leaders course provides Marketers the knowledge, tools, skills and above all the confidence to become brilliant leaders.
The course is limited to 12 attendees to promote a more immersive and intimate learning experience.
Session 1 - Communication for Leaders (Charlie Walters)Wed 06 Nov 09:00 - Wed 06 Nov 17:00London
Session 2 - Commerciality (Farley Thomas)Wed 04 Dec 09:00 - Wed 04 Dec 17:00London
Session 3 - Strategic Digital Planning (PR Smith)Wed 29 Jan 09:00 - Wed 29 Jan 17:00London
Session 4 - Contemporary Marketing Skills (Charlie Walters)Wed 04 Mar 09:00 - Wed 04 Mar 17:00London19 February
Session 1Wed 19 Feb 09:30 - Wed 19 Feb 17:00London
Session 2Thu 19 Mar 09:30 - Thu 19 Mar 17:00London
Session 3Wed 22 Apr 09:30 - Wed 22 Apr 17:00London
Session 4Wed 20 May 09:30 - Wed 20 May 17:00LondonLondon
- £4,950.00 excl. VAT
Build a network of peers of marketers from within the industry in a structured, educational programme and forum
Broaden knowledge and awareness of the asset management landscape, the competition, the client base, regulation and other external influences
Bring new ideas and perspectives on marketing strategy, sales and communications mix, the media landscape and other suppliers
Gain valuable leadership skills from subject experts and your peers
"I have found the FMN series to be a very valuable programme to take part in. The quality of presenters and speakers has been excellent."