The Induction is two, one-day courses designed for those new to the wealth and asset management industry. Day One is focused on Industry and Day Two is focused on marketing and the communications mix.​

The structured days will provide those new to the industry, or in need of a refresher, an insight into the market, the products and the client base with an industry focus on marketing and the challenges faced around regulation specific to investment,​ also providing an instant peer group of fellow practitioners within the industry.

Fully endorsed by the Chartered Institute of Marketing, you will learn and discuss ‘need-to-know’ aspects of the market, regulation, distribution channels and marketing strategies. As well as training and development, the course The Association of Investment Marketers Induction is an essential learning experience to fast-track team members in becoming more effective in their marketing roles.

Download the AIM Induction Overview 2020 here


The two-day programme overview:​

Attend either or both: Dependent on experience, the courses are available to be taken individually or as a pair. ​

​Day One ‘Industry’: Looking at what campaign means in today’s context, how do we plan, execute and effectively measure to ensure commercial success​

​Day Two ‘Marketing’: Challenging how to effectively communicate with customers and make your content work harder​

Added benefits: Enjoy three month’s free access to our monthly Expert Speaker events


Key benefits​
  • Get up to speed with the industry and relevant trends​
  • Small group to boost learning and interactivity​
  • Building confidence and a solid knowledge base



£850 per day

  • 20 April
    Day 1
    • £850.00 excl. VAT
  • 20 April
    Day 1 and Day 2 (Bundle)
    • £1,500.00 excl. VAT
  • 18 May
    Day 2
    • £850.00 excl. VAT

View Dates

What's Included

Grow Your Network

Opportunity to meet industry peers and to share ideas and challenges

Build Confidence

Develop an understanding of the industry and the role of marketing within it



Friendly Setting

Friendly and informal environment to encourage questions and discussion

Time Efficient

A two-day learning experience to help those new to the industry become more effective in their marketing roles



"The Induction was invaluable to me. The whole day was really interesting and engaging."

Harriet Lombard, Events Specialist, Global Marketing - EMEA, Wellington Management

"Extremely informative, engaging real life examples to make sense of the topic."

Jack Hilliam, Marketing Executive, Liontrust Asset Management

"Interesting content, good amount of engagement, clear and concise."

Amy Yelland, Business Manager, Evenlode Investments