The Leadership programme is a six day course spread over five months. It is CIM accredited and designed to build confidence, skills and profile in senior marketers. Typically for marketers with 8-10 years’ experience it will provide technical and soft skills and strategic perspectives for those looking to progress in their leadership role.

The course is typically made up of three, two-day sessions. Each day is focused on a core marketing subject, offering insights and debate from industry experts. As well as full day development workshops, the course also provides an online resource, an assessment including 1:1 coaching sessions, accountability groups and a diagnostic tool to assess current leadership abilities.

Download the AIM Leadership 2020 Overview here


The course covers:

  • Setting personal objectives for the programme from the outset
  • Strategic leadership: Explore the key strategic drivers that business leaders choose to focus their time
  • Strategic marketing planning: Devise strategic marketing plans, to both elevate the marketing function as well as develop their own profile
  • Data/digital marketing: Understand the impact of data and digital transformation, which influences every aspect of the marketing function’s contribution
  • Commerciality: Learn what drives the profitability and success of investment management companies and appreciate the evolving environment in which they operate
  • Impact & influence: Develop the tools, strategies and confidence for influencing and creating an impact at board level
  • It is limited to 15 participants to promote a more immersive and intimate learning experience


Leadership Programme

  • 20 February
    Session information
    Session 1
    Thu 20 Feb 09:30 - Fri 21 Feb 17:00
    Session 2
    Thu 23 Apr 09:30 - Fri 24 Apr 17:00
    Session 3
    Thu 25 Jun 09:30 - Fri 26 Jun 17:00
    • £7,250.00 excl. VAT

View Dates

What's Included

Focused Learning

Dedicated time away from the distractions of the office to focus on learning, sharing and developing key leadership skills

Networking Opportunities

Join an exclusive senior peer group to exchange views on strategy, disruption, regulation and leadership

Access to Expert Practitioners

Hear from and be mentored by experts across the marketing and business mix

Ongoing Support

Online resource, 1:1 coaching sessions, accountability groups and a diagnostic tool to assess current leadership abilities


The Leadership programme provides the skills and awareness, essential for future marketing leaders to elevate themselves to become trusted strategic advisers for senior colleagues and peers alike.

Quentin Crowe, Founder, The Marketers’ Forum