Why learning to drive a bus could transform your marketing career.

Written by Quentin Crowe, our Chief Learning Officer

Digital marketing has changed the role of the investment industry marketer for good. We now have extensive data to underpin our decision making. But there is a trap B2B Marketers too often fall into - relying on data at the expense of empathy. Ultimately there is no substitute for actually meeting the end investor or consumer. Try walking in their shoes, or as in this story, learn to drive a bus.

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