What Content Marketing Metrics Should You Be Using?

Measuring content marketing is becoming increasingly important. It is key to having an accurate picture of how ‘effective’ your marketing is and being able to utilise your data.

Choosing the right content marketing metrics is of vital importance. The metrics need to be relevant to your goals. Common goals include improving audience engagement, generating leads, increasing brand awareness and increasing sales. This article details how you should use content marketing metrics to support your content goals and produce actionable data.

Read the full article here.

Choosing the right content marketing metrics is of vital importance. The metrics need to be relevant to your goals. Common goals include improving audience engagement, generating leads, increasing brand awareness and increasing sales. This article details how you should use content marketing metrics to support your content goals and produce actionable data.

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