Writing to and for clients

Focusing on what the client wants is the theory that all marketers have learnt at some point: what’s in it for the client?

Yet when you read the communications that asset managers produce and send to clients, many seem to have forgotten that basic principle. This short post provides four examples of how not to write, along with suggested revisions.

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Focusing on what the client wants is the theory that all marketers would have learnt at some point: what’s in it for the client?

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